{"title":"Livingston Lures","description":"","products":[{"product_id":"gatto-loco-catfish-rig","title":"Gatto Loco Catfish Rig","description":"\u003cp\u003e\u003cspan style=\"color: #1d1d1d; background: white;\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; color: #1d1d1d; background: white; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eWhen it comes to chasing catfish whether it’s giant blue cats, flatheads, or channel cats your rig matters. The right catfishing rig can be the difference between a full cooler or that monster cat that you're after or a frustrating day on the water. With modern innovations and battle tested designs, today’s catfish anglers demand rigs go far beyond a hook and a sinker. \u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eThe \u003cstrong\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif;\"\u003eGatto Loco Rig\u003c\/span\u003e\u003c\/strong\u003e isn’t just another setup it’s a complete catfish rigging system engineered for trophy class fish, quick rig changes, and unmatched performance. Developed by Livingston Lures, it integrates \u003cstrong\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif;\"\u003eEBS Sound Technology\u003c\/span\u003e\u003c\/strong\u003e, fade in luminescent light, superior structural integrity, and exceptional efficiency to deliver next level results on the water\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 class=\"MsoNormal\"\u003e\u003cbr\u003e\u003c\/h4\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e\u003cspan\u003e 4.2\" \/ 10.67 Bobber\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eLeader NOT included coming soon. \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg height=\"166\" width=\"152\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE_82179eff-5321-4007-8107-16761c55707d.png?v=1753202835\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Blue Pearl","offer_id":44118027731079,"sku":"LURE-848927018490","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Herring","offer_id":44118027763847,"sku":"LURE-848927018476","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Matte Black","offer_id":44118027796615,"sku":"LURE-848927018483","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Green Machine","offer_id":44118027829383,"sku":"LURE-848927018162","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Jaw Breaker","offer_id":44118027862151,"sku":"LURE-848927018452","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Green Metallic","offer_id":44118027894919,"sku":"LURE-848927018469","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Clown","offer_id":44118027927687,"sku":"LURE-848927018520","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Chicken Bubble Gum","offer_id":44118027960455,"sku":"LURE-848927018537","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/DSC09892.png?v=1773031312"},{"product_id":"b-venom-8","title":"B Venom 8\"","description":"\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eWith one look at the \u003cstrong\u003eVenom 8\u003c\/strong\u003e, anglers will immediately recognize a highly realistic forage profile designed to imitate the baitfish found in virtually every fishery, including shad, bluegill, perch, and other key prey species. Its lar\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eger 8 \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003einch \u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eprofile, combined with an ultra realistic slow \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eswimming action, creates a natural pres\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eentation that appeals to trophy \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eclass predators looking for a substantial meal.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eAt the core of the Venom 8 is Livingston’s proven EBS Technology™, which emits natural baitfish sounds that help attract fish from greater distances than traditional lures. The lure’s lifelike action, realistic finishes, and fish calling sound combine to create a presentation that predators find difficult to resist. Featuring Livingston’s exclusive Variable Weight System, the Venom 8 can be customized to run as a topwater, subsurface swimmer, suspending bait, or slow-sinking presentation, giving anglers the ability to effectively fish the entire water column. Built with rugged 2 mm wire through construction, the Venom 8 is engineered to withstand the abuse of trophy musky, pike, stripers, and other apex predators while delivering unmatched versatility and fish catching performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eSTEVE HERBECK PRO TIP:\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003e The Venom 8 excels when targeting larger predators feeding on oversized forage. Adjust the Variable Weight System to match the depth of the baitfish and use a slow, steady retrieve with occasional pauses. The larger profile, natural swimming action, and EBS™ baitfish sounds often trigger following fish to commit when the bait hesitates or changes direction.\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/EBS-MultiTouch_480x480.png?v=1625766408\" width=\"304\" height=\"228\"\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Swimbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Adjustable\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Glide Bait\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 4.17oz. \/ 118.23g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 8\" \/ 20.32cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e VMC BN, 3X Strong 1\/O F - 1\/O\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"109\" height=\"119\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Clearwater Shad","offer_id":44118039167111,"sku":"LURE-848927046141","price":38.99,"currency_code":"USD","in_stock":false},{"title":"Real Shad","offer_id":44118039199879,"sku":"LURE-848927046257","price":38.99,"currency_code":"USD","in_stock":false},{"title":"Chartreuse Blue Shiner","offer_id":44118039232647,"sku":"LURE-848927046295","price":38.99,"currency_code":"USD","in_stock":true},{"title":"Ghost Gizzard Shad","offer_id":44118039265415,"sku":"LURE-848927046394","price":38.99,"currency_code":"USD","in_stock":true},{"title":"Brown Hitch","offer_id":44118039298183,"sku":"LURE-848927046622","price":38.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/4514profile.png?v=1773031341"},{"product_id":"b-viper-6","title":"B Viper 6\"","description":"\u003cp class=\"p1\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eThe \u003cstrong\u003eViper 6\u003c\/strong\u003e combines the expertise of Team Livingston’s swimbait and musky specialists with the unmatched fish-attracting power of Livingston’s EBS Technolog\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003ey™. The result is a versatile 6 \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003einch glide bait that produces a slow, natural swimming action designed to perfectly mimic the movement of\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e forage fish. Enhanced by ultra \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003erealistic finishes and the ability to emit actual biological baitfish sounds, the Viper 6 delivers a presentation that appeals to a wide range of predatory species.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eFeaturing Livingston’s exclusive Variable Weight System, the Viper 6 can be customized to run just below the surface, suspend in the water column, or be slow rolled along the bottom. This versatility allows anglers to adapt to changing conditions and target fish at any depth. Built with a rugged 2 mm wire through construction, the Viper 6 is designed to withstand the punishment of trophy class predators while maintaining its lifelike action. Whether targeting musky, pike, stripers, walleye, or other large gamefish, the Viper 6 is a true fish catching machine built to trigger strikes from the biggest predators in the system.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eLAKER HOWELL PRO TIP A\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003edjust the Variable Weight System to match where fish are positioned in the water column. Fish it high over weeds and shallow structure, suspend it over bait schools, or add weight and slow-roll it near the bottom. Vary your retrieve with occasional pauses and subtle rod sweeps to maximize the Viper’s natural glide and give following predators an opportunity to commit.\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/EBS-MultiTouch_480x480.png?v=1625766408\" width=\"304\" height=\"228\"\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Swimbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Adjustable\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Glide Bait \u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 2.65oz. \/ 75.13g \u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 5.87\" \/ 14.91\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e VMC BN, #1F - #1\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"123\" height=\"134\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Brown Hitch","offer_id":44118039789703,"sku":"LURE-848927047629","price":35.99,"currency_code":"USD","in_stock":false},{"title":"Baby Bass","offer_id":44118039822471,"sku":"LURE-848927047018","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Clearwater Shad","offer_id":44118039855239,"sku":"LURE-848927047148","price":35.99,"currency_code":"USD","in_stock":true},{"title":"AYU","offer_id":44118039888007,"sku":"LURE-848927047193","price":35.99,"currency_code":"USD","in_stock":false},{"title":"Real Shad","offer_id":44118039920775,"sku":"LURE-848927047254","price":35.99,"currency_code":"USD","in_stock":false},{"title":"Pro Green","offer_id":44118039953543,"sku":"LURE-848927047261","price":35.99,"currency_code":"USD","in_stock":false},{"title":"Blue Pearl Chartreuse","offer_id":44118039986311,"sku":"LURE-848927047308","price":35.99,"currency_code":"USD","in_stock":true},{"title":"CRAPPIE","offer_id":44118040019079,"sku":"LURE-848927047384","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Ghost Gizzard Shad","offer_id":44118040051847,"sku":"LURE-848927047391","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/4762profile.png?v=1773031341"},{"product_id":"jerkmaster-121c","title":"JerkMaster 121C","description":"\u003cp class=\"p1\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ckH5i-GqWAc?si=1IN7XbLnzfVv23YA\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe slow-sinking JERKMASTER 121C, designed by Team Livingston Pro Hank Cherry, was engineered to deliver an aggressive darting and slashing action in the 4 to 6 foot depth range. Featuring an advanced internal weight transfer system, the JERKMASTER 121 casts exceptionally long distances with outstanding accuracy, allowing anglers to efficiently cover more water and target active fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eCombined with Livingston’s exclusive EBS Baitfish Sound Technology™, the JERKMASTER 121 emits real biological baitfish sounds that help draw fish in from three times the distance of traditional jerkbaits. The deadly combination of erratic action, long pauses, and lifelike sound creates a highly effective mid depth jerkbait capable of triggering aggressive reaction strikes from bass, walleye, and other predator\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRandy Howell Pro Tip: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eWork the JERKMASTER 121C with sharp downward twitches followed by long pauses to imitate an injured baitfish struggling in the water column. The lure excels around points, grass edges, bluff walls, docks, and suspended bait schools where predator fish are feeding on mid depth forage. In colder water or pressured conditions, extend your pauses and let the EBS Baitfish Sound Technology™ continue calling fish in while the bait remains nearly motionless.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Jerkbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 6'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Ultra Slow Sink\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.55oz. \/ 15.55g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 4.77\" \/ 12.12cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, Mustad #4 X3\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"125\" height=\"137\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Beauty Shad","offer_id":44118040215687,"sku":"LURE-848927034025","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":44118040248455,"sku":"LURE-848927034032","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Blue Back Chrome Shad","offer_id":44118040281223,"sku":"LURE-848927034070","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Bluetreuse","offer_id":44118040313991,"sku":"LURE-848927034155","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl","offer_id":44118040346759,"sku":"LURE-848927034179","price":14.99,"currency_code":"USD","in_stock":true},{"title":"AYU","offer_id":44118040379527,"sku":"LURE-848927034193","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Ginrin","offer_id":44118040412295,"sku":"LURE-848927034209","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Chrome XXX Shad","offer_id":44118040445063,"sku":"LURE-848927034315","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Ghost Gizzard Shad","offer_id":44118040477831,"sku":"LURE-848927034391","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":44118040510599,"sku":"LURE-848927034506","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Pro Blue","offer_id":44118040543367,"sku":"LURE-848927034513","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Purple Hitch","offer_id":44118040576135,"sku":"LURE-848927034612","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Money Clown","offer_id":44118040608903,"sku":"LURE-848927034643","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Orange Tiger","offer_id":44118040641671,"sku":"LURE-848927034711","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Fire Tiger","offer_id":44118040674439,"sku":"LURE-848927034803","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch","offer_id":44118040707207,"sku":"LURE-848927034865","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Rainbow Smelt","offer_id":44118040739975,"sku":"LURE-848927034780","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad","offer_id":44118040772743,"sku":"LURE-848927034223","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Gold Digger","offer_id":44118040805511,"sku":"LURE-848927034001","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Pink Back Chrome Belly","offer_id":44118040838279,"sku":"LURE-848927034186","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Nashville Shad","offer_id":44118040871047,"sku":"LURE-848927034841","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Gilly","offer_id":44118040903815,"sku":"LURE-848927034872","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Smooth Shad","offer_id":44118040936583,"sku":"LURE-848927034889","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Cali Gold","offer_id":44118040969351,"sku":"LURE-848927034896","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/3478profileHooks.png?v=1773031341"},{"product_id":"ebs-spinner-50","title":"EBS Spinner 50","description":"\u003cp class=\"p1\"\u003eThis lure unites fish-catching tradition and revolutionary technology. The EBS SPINNER 58 advances the time-tested abilities of the classic inline spinner. Flashing blades are enhanced by EBS TechnologyTM, which emits the actual biological sounds of baitfish (shad and perch) that predator species like muskie, walleye, striped bass, etc., feed on. EBS effectively doubles the Spinner's fish-attracting range. The lure is an innovative combination of sound and attraction!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', Roboto, 'Segoe UI', 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eLure Specs:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e In-Line Spinners\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Sinking\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Spinning\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .5oz. \/ 14.17g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 5.12\" \/ 13.00cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, VMC BZ #1\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"127\" height=\"139\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Hot Pink \/ Perch Sound","offer_id":44118045229191,"sku":"LURE-848927062769","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Hot Orange Black \/ Perch Sound","offer_id":44118045261959,"sku":"LURE-848927062752","price":9.99,"currency_code":"USD","in_stock":false},{"title":"Black Gold Capsule \/ Perch Sound","offer_id":44118045294727,"sku":"LURE-848927062776","price":9.99,"currency_code":"USD","in_stock":true},{"title":"White Black \/ Perch Sound","offer_id":44118045327495,"sku":"LURE-848927062783","price":9.99,"currency_code":"USD","in_stock":false},{"title":"Hot Orange Chartreuse \/ Perch Sound","offer_id":44118045360263,"sku":"LURE-848927062790","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Copper Red \/ Perch Sound","offer_id":44118045393031,"sku":"LURE-848927062813","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Chrome Black \/ Perch Sound","offer_id":44118045425799,"sku":"LURE-848927062820","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Copper Black \/ Perch Sound","offer_id":44118045458567,"sku":"LURE-848927062837","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Hot Pink Black \/ Perch Sound","offer_id":44118045491335,"sku":"LURE-848927062844","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Black \/ Perch Sound","offer_id":44118045524103,"sku":"LURE-848927062745","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Fire Tiger \/ Perch Sound","offer_id":44118045556871,"sku":"LURE-848927062806","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/6276angle_9ac8976f-7c1c-42b0-a5c5-ea3aec28bf30.png?v=1773031354"},{"product_id":"grand-slam-popper-3","title":"Grand Slam Popper 3\"","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003eGrand Slam Popper 3\"\u003c\/strong\u003e takes the proven fish catching effectiveness of the traditional popping cork and elevates it with Livingston’s revolutionary EBS™ (Electronic Baitfish Sound) Technology. Designed specifically for saltwater anglers, the Grand Slam Popper 3 combines the attraction of a popping cork with the actual biological sounds of baitfish to create one of the most effective fish-calling systems available.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eEach pop creates the surface disturbance and feeding sounds that predators naturally associate with active baitfish, while the integrated EBS™ technology emits realistic baitfish sounds beneath the surface. This powerful combination helps attract fish from greater distances and keeps them focused on your bait longer than traditional popping corks alone. Whether fishing live shrimp, live baitfish, cut bait, soft plastics, or artificial lures, the Grand Slam Popper 3 enhances your presentation and expands its strike zone. It is highly effective for targeting redfish, speckled trout, red drum, cobia, tarpon, flounder, snook, striped bass, and a wide variety of other inshore and nearshore saltwater species. Compact, effective, and easy to fish, the Grand Slam Popper 3 transforms a time tested technique into a powerful multi sensory fish attracting system.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: Fish the Grand Slam Popper 3 with a pop pause cadence rather than continuously working the cork. The pause allows the EBS™ baitfish sounds to continue attracting predators while your bait remains naturally suspended below. Around grass flats, oyster bars, docks, and channel edges, longer pauses often trigger the biggest trout and redfish strikes.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Topwater\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Topwater\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Floating\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 1.08oz. \/ 30.62g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 3\" \/ 7.62cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e N\/A\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"130\" height=\"142\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"White Red Top Popper","offer_id":44118045589639,"sku":"LURE-848927084792","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Bright Orange Popper","offer_id":44118045622407,"sku":"LURE-848927084808","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Bright Pink Popper","offer_id":44118045655175,"sku":"LURE-848927084815","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Charreuse Head Black Body Popper","offer_id":44118045687943,"sku":"LURE-848927084822","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Black Stripe Popper","offer_id":44118045720711,"sku":"LURE-848927084839","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Black Chartreuse Stripe Popper","offer_id":44118045753479,"sku":"LURE-848927084846","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/8479profile_7e0f9410-9485-451e-be2d-c2e52b6d0553.png?v=1773031354"},{"product_id":"walking-boss-magnum","title":"Walking Boss Magnum","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe 8 inch \u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eWalking Boss Magnum\u003c\/span\u003e\u003c\/strong\u003e represents the pinnacle of topwater walking bait design for trophy predator anglers. Built to target musky, pike, stripers, and other apex predators, the Walking Boss Magnum combines an elongated body profile with an irresistible side to side walk the dog action that creates flash, surface commotion, and fish triggering movement on every retrieve.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eEnhanced with Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology, the Walking Boss Magnum emits natural baitfish sounds that help predators locate the lure from greater distances than traditional topwater baits. Its long, slender body glides effortlessly across the surface, producing a realistic wounded baitfish presentation that draws explosive strikes from even the most cautious predators. Constructed for the demands of trophy fishing, the Walking Boss Magnum features rugged 2 mm wire through construction and premium VMC® 4X hooks designed to withstand the punishment of hard fighting fish. Whether worked slowly over shallow flats or aggressively across open-water feeding areas, the Walking Boss Magnum delivers the sound, action, durability, and fish catching performance serious anglers demand.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP Use a steady cadence with short rod twitches to create a wide, exaggerated walk the dog action. The Walking Boss Magnum excels over shallow weeds, points, and bait-rich flats where predators are actively feeding. In low light conditions, allow the EBS™ baitfish sounds to work in combination with the surface disturbance to draw fish from long\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Topwater\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Walking\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 4.2oz. \/ 119.07g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 7.99\" \/ 20.29cm \u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 3X Strong, VMC BZ 4\/O - 3\/O - 3\/O F \u0026amp; Hooks: 2X Strong Mustad, #6 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"125\" height=\"137\"\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/AikuiauozS8?si=qSJjzHd9ysLbuZq3\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Canadian Crush \/ Perch Sound","offer_id":44118046998663,"sku":"LURE-848927076636","price":27.99,"currency_code":"USD","in_stock":false},{"title":"Matte Tiger \/ Perch Sound","offer_id":44118047031431,"sku":"LURE-848927076698","price":27.99,"currency_code":"USD","in_stock":false},{"title":"Orange Tiger \/ Perch Sound","offer_id":44118047064199,"sku":"LURE-848927076711","price":27.99,"currency_code":"USD","in_stock":false},{"title":"Natural Perch \/ Perch Sound","offer_id":44118047096967,"sku":"LURE-848927076865","price":27.99,"currency_code":"USD","in_stock":false},{"title":"Black and Orange \/ Perch Sound","offer_id":44118047129735,"sku":"LURE-848927076872","price":27.99,"currency_code":"USD","in_stock":false},{"title":"Juvenile Pike \/ Perch Sound","offer_id":44118047162503,"sku":"LURE-848927076889","price":27.99,"currency_code":"USD","in_stock":false},{"title":"Holographic Silver Shiner \/ Perch Sound","offer_id":44118047195271,"sku":"LURE-848927076896","price":27.99,"currency_code":"USD","in_stock":false},{"title":"Midnight \/ Shad Sound","offer_id":44118047228039,"sku":"LURE-848927076926","price":27.99,"currency_code":"USD","in_stock":true},{"title":"Shimmering Shad \/ Shad Sound","offer_id":44118047260807,"sku":"LURE-848927076971","price":27.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/7663profile_7ddb7826-93ca-4d1d-acb6-49f05d7a13d9.png?v=1773031355"},{"product_id":"venom-8","title":"Venom 8\"","description":"\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eWith one look at the \u003cstrong\u003eVenom 8\u003c\/strong\u003e, anglers will immediately recognize a highly realistic forage profile designed to imitate the baitfish found in virtually every fishery, including shad, bluegill, perch, and other key prey species. Its lar\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eger 8 \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003einch \u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eprofile, combined with an ultra realistic slow \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eswimming action, creates a natural pres\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eentation that appeals to trophy \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eclass predators looking for a substantial meal.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eAt the core of the Venom 8 is Livingston’s proven EBS Technology™, which emits natural baitfish sounds that help attract fish from greater distances than traditional lures. The lure’s lifelike action, realistic finishes, and fish calling sound combine to create a presentation that predators find difficult to resist. Featuring Livingston’s exclusive Variable Weight System, the Venom 8 can be customized to run as a topwater, subsurface swimmer, suspending bait, or slow-sinking presentation, giving anglers the ability to effectively fish the entire water column. Built with rugged 2 mm wire through construction, the Venom 8 is engineered to withstand the abuse of trophy musky, pike, stripers, and other apex predators while delivering unmatched versatility and fish catching performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eSTEVE HERBECK PRO TIP:\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003e The Venom 8 excels when targeting larger predators feeding on oversized forage. Adjust the Variable Weight System to match the depth of the baitfish and use a slow, steady retrieve with occasional pauses. The larger profile, natural swimming action, and EBS™ baitfish sounds often trigger following fish to commit when the bait hesitates or changes direction.\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Swimbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Adjustable\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Adjustable\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 4.15oz. \/ 117.65g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 8\" \/ 20.32cm \u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e VMC BZ, 3X Strong 1\/O F - 1\/O\u003c\/p\u003e\n\u003ch2 class=\"field-label\"\u003e\u003cimg height=\"137\" width=\"125\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/h2\u003e","brand":"Livingston Lures","offers":[{"title":"Matte Tiger \/ Perch Sound","offer_id":44118046146695,"sku":"LURE-848927066699","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Carp\/Suckerfish \/ Perch Sound","offer_id":44118046179463,"sku":"LURE-848927066514","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Pink Lemonade \/ Perch Sound","offer_id":44118046212231,"sku":"LURE-848927066651","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Blue Back Herring \/ Herring Sound","offer_id":44118046244999,"sku":"LURE-848927066705","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Orange Tiger \/ Perch Sound","offer_id":44118046277767,"sku":"LURE-848927066712","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch \/ Perch Sound","offer_id":44118046310535,"sku":"LURE-848927066866","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Lucky Charm","offer_id":44118046343303,"sku":"LURE-848927066248","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Fire \u0026 Ice","offer_id":44118046376071,"sku":"LURE-848927066262","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Blue Shiner","offer_id":44118046408839,"sku":"LURE-848927066286","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Chaos","offer_id":44118046441607,"sku":"LURE-848927066293","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/4569profile_00fbf135-888a-4a8d-aaff-669f790df69b.png?v=1773031355"},{"product_id":"slingshot","title":"Slingshot","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eDiscover the next great secret in swimbaits. Originally introduced to Livingston by legendary professional angler Aaron Martens, the \u003cstrong\u003eSLINGSHOT\u003c\/strong\u003e combines the tight vibration and flutter-fall attraction of the best lipless crankbaits with the enticing tail kicking action of a soft plastic swimbait and the natural acoustic draw of Livingston’s EBS Baitfish Sound Technology™.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eFeaturing an elongated “fleeing baitfish” profile, the SLINGSHOT is designed to imitate injured forage and trigger aggressive strikes from both freshwater and saltwater predator species. It excels as a shad imitator when fished over deep schools of bass, suspended fish, and offshore structure. Simply cast the SLINGSHOT and allow it to flutter naturally toward the bottom as the EBS Technology™ automatically activates and emits real biological baitfish sounds. Then lift, crank, drop, and repeat. The deadly combination of vibration, fluttering action, tail movement, and lifelike sound creates a fish-triggering presentation predators can’t resist.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eLaker Howell Pro Tip: The SLINGSHOT performs best with a lift-and-fall retrieve that allows the bait to flutter naturally on slack line while the tail continues kicking and the EBS Baitfish Sound Technology™ calls fish in. Target suspended fish, offshore structure, bait schools, bridges, ledges, and deep grass lines where predator fish are feeding on shad or injured forage. Most strikes occur on the fall, so watch your line closely and be ready for sudden pressure or line jumps.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Swimbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Sinker\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Sinker\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 1.07oz. \/ 30.32g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 5.11\" \/ 12.7 cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, VMC BN #4 X1 \u0026amp; 2X Strong Mustad, #6 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"131\" height=\"143\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Green Tail","offer_id":44118048931975,"sku":"LURE-848927073758","price":13.99,"currency_code":"USD","in_stock":true},{"title":"Black Pearl Shiner","offer_id":44118048964743,"sku":"LURE-848927073284","price":13.99,"currency_code":"USD","in_stock":true},{"title":"French Pearl","offer_id":44118048997511,"sku":"LURE-848927073307","price":13.99,"currency_code":"USD","in_stock":true},{"title":"Green Back Bronze","offer_id":44118049030279,"sku":"LURE-848927073741","price":13.99,"currency_code":"USD","in_stock":true},{"title":"Baby Trout","offer_id":44118049063047,"sku":"LURE-848927073765","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/7328profile.png?v=1773031355"},{"product_id":"big-poppa-8","title":"Big Poppa 8\"","description":"\u003cp class=\"MsoNoSpacing\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003ePoppa 8\u003c\/strong\u003e was built for anglers who demand maximum topwater attraction when targeting the ocean’s most aggressive predators. There is nothing subtle about the explosive surface strikes of dorado, wahoo, tuna, tarpon, striped bass, redfish, roosterfish, and jack crevalle and the Poppa 8 was engineered to provoke exactly those kinds of violent attacks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eDesigned for BIG popping action, the Poppa 8 features an exaggerated, deeply scooped face that creates a powerful surface concussion and massive water displacement with every sweep of the rod. The result is a loud, attention grabbing pop that closely imitates a wounded baitfish struggling on the surface, triggering instinctive feeding responses from predators over a wide area.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eWhat separates the Poppa 8 from traditional poppers is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology. The lure emits the actual biological sounds of common saltwater forage species such as mullet, sardines, pinfish, and other baitfish, creating a realistic multi sensory presentation that predators can detect from significant distances. The combination of explosive popping action, natural baitfish sounds, flash, and surface commotion makes the Poppa 8 an exceptional fish attracting machine for both inshore and offshore applications. Built to handle the punishment of powerful saltwater gamefish, the Poppa 8 features heavy duty hardware and rugged wire through construction designed for years of reliable performance in harsh marine environments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: Work the Poppa 8 with aggressive pops followed by brief pauses to imitate a wounded baitfish struggling on the surface. Around bait schools, reefs, current lines, and offshore structure, vary the intensity of your pops until fish respond. Many of the biggest strikes occur immediately after the lure stops moving, giving predators time to locate it using both the surface disturbance and EBS™ baitfish sou\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/1gf0UtIBN4M?si=HbJrs-puP2JF8F8r\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Topwater\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e \u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Popping\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 4.2oz. \/ 119.07g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 8\" \/ 20.32cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 3X Strong, VMC PS 4\/0 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"123\" height=\"134\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Blue Mackerel","offer_id":44118048637063,"sku":"LURE-848927057116","price":28.99,"currency_code":"USD","in_stock":true},{"title":"Green Mackerel","offer_id":44118048669831,"sku":"LURE-848927057109","price":28.99,"currency_code":"USD","in_stock":true},{"title":"Skip Jack","offer_id":44118048702599,"sku":"LURE-848927057185","price":28.99,"currency_code":"USD","in_stock":true},{"title":"Blue Sardine","offer_id":44118048735367,"sku":"LURE-848927057192","price":28.99,"currency_code":"USD","in_stock":true},{"title":"Dorado","offer_id":44118048768135,"sku":"LURE-848927057260","price":28.99,"currency_code":"USD","in_stock":true},{"title":"Black and Purple","offer_id":44118048800903,"sku":"LURE-848927057321","price":28.99,"currency_code":"USD","in_stock":true},{"title":"Red White and True","offer_id":44118048833671,"sku":"LURE-848927057970","price":28.99,"currency_code":"USD","in_stock":true},{"title":"Pinfish","offer_id":44118048866439,"sku":"LURE-848927057093","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/5711profile_af060b48-4e0b-4e93-a071-ec79be6eefe0.png?v=1773031355"},{"product_id":"classic-killer-bucktail","title":"Classic Killer Bucktail","description":"\u003cp class=\"p1\"\u003eThe Classic Killer is the perfect union of timeless form and forward-thinking lure design.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe Classic Killer is a tip of the hat to the standard musky and pike In-Line spinners and Bucktails, but with the added twist of custom-designed blades that are the epitome of perfection and the advanced fish-catching tech of Livingston's EBS. \u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe Classic Killer is made to catch Tiger Muskie, Muskie and Pike in all conditions, year-round. Casting out the Classic Killer and turning the handle produces the thump and flash that drives predatory fish crazy. When you tie on the Classic Killer, be sure to have your net ready, because you're going to need it. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis lure offers the perfect combination of fish-catching tradition and revolutionary technology. The EBS SPINNER 100 advances the time-tested abilities of the classic inline spinner, one of the most widely used fishing lures in history. Traditional flashing blades are enhanced by a capsule\/body featuring EBS Technology\u003cspan class=\"s1\"\u003eTM\u003c\/span\u003e, which emits the actual biological sounds of baitfish (shad and perch) that predator species like muskie, walleye, pike, striped bass, etc., feed on heavily. EBS effectively doubles a Spinner's fish-attracting range. Plus, the tail on the 100 features a fluttering flash of color. The EBS Spinner 100 is a \"Fish Catching Machine\" that provides anglers with a combination of sound and visual attraction unlike anything they've ever fished before!\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e In-Line Spinners\u003cbr\u003e\u003cstrong\u003eDepth: \u003c\/strong\u003eSinking\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Spinning\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 1oz. \/ 28.35g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 7.2\" \/ 18.29cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong VMC BZ, 1\/O\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"129\" height=\"141\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Fire Tiger \/ Perch Sound","offer_id":44118047752327,"sku":"LURE-848927063803","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Hot Orange Black \/ Perch Sound","offer_id":44118047785095,"sku":"LURE-848927063759","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Hot Pink \/ Perch Sound","offer_id":44118047817863,"sku":"LURE-848927063766","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Black Gold Capsule \/ Perch Sound","offer_id":44118047850631,"sku":"LURE-848927063773","price":11.99,"currency_code":"USD","in_stock":true},{"title":"White Black \/ Perch Sound","offer_id":44118047883399,"sku":"LURE-848927063780","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Hot Orange Chartreuse \/ Perch Sound","offer_id":44118047916167,"sku":"LURE-848927063797","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Copper Red \/ Perch Sound","offer_id":44118047948935,"sku":"LURE-848927063810","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Chrome Black \/ Perch Sound","offer_id":44118047981703,"sku":"LURE-848927063827","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Copper Black \/ Perch Sound","offer_id":44118048014471,"sku":"LURE-848927063834","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Hot Pink Black \/ Perch Sound","offer_id":44118048047239,"sku":"LURE-848927063841","price":11.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Black \/ Perch Sound","offer_id":44118048080007,"sku":"LURE-848927063742","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/6380angle.png?v=1773031355"},{"product_id":"bad-boy-bucktail","title":"Bad Boy Bucktail","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eBad Boy Bucktai\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003el \u003c\/span\u003e\u003c\/strong\u003eis built specifically for anglers targeting trophy musky, tiger musky, and northern pike. Designed with custom-made blades and ultra realistic skirt materials, the Bad Boy delivers the flash, vibration, and water displacement needed to consistently trigger strikes from aggressive predators. Every component is engineered for maximum fish attracting performance, making it an essential addition to any serious predator angler’s arsenal.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003ePerfect for casting over shallow weeds, around cover, along breaklines, or across open water structure, the Bad Boy Bucktail excels in a wide variety of conditions. Its custom designed, hand finished, powder-coated blades create powerful flash and vibration while Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology adds an additional layer of attraction by emitting natural baitfish sounds that predators can detect from greater distances. Easy to fish and highly effective, the Bad Boy Bucktail requires nothing more than a cast and steady retrieve. Simply turn the handle and let the lure’s blades, skirt, and EBS™ technology do the work. Built for anglers who demand top-tier performance, the Bad Boy Bucktail is designed to consistently attract and trigger the biggest predators in the system.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eSTEVE HERBECK PRO TIP: Vary your retrieve speed throughout the cast to change blade vibration and trigger reaction strikes. The Bad Boy Bucktail excels over shallow weed beds and along weed edges where musky and pike ambush prey. Always finish with a large figure-eight at boatside, as many trophy fish will follow the lure all the way in before striking.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Bucktail \u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Sinking\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Spinning\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 1.62oz. \/ 45.93g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 7.9\" \/ 20.07cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong VMC BZ, 2\/O\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"120\" height=\"131\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Hot Orange Chartreuse \/ Perch Sound","offer_id":44118045786247,"sku":"LURE-848927064794","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Hot Orange Black \/ Perch Sound","offer_id":44118045819015,"sku":"LURE-848927064756","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Hot Pink \/ Perch Sound","offer_id":44118045851783,"sku":"LURE-848927064763","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Black Gold Capsule \/ Perch Sound","offer_id":44118045884551,"sku":"LURE-848927064770","price":12.99,"currency_code":"USD","in_stock":true},{"title":"White Black \/ Perch Sound","offer_id":44118045917319,"sku":"LURE-848927064787","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Copper Red \/ Perch Sound","offer_id":44118045950087,"sku":"LURE-848927064817","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Chrome Black \/ Perch Sound","offer_id":44118045982855,"sku":"LURE-848927064824","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Copper Black \/ Perch Sound","offer_id":44118046015623,"sku":"LURE-848927064831","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Hot Pink Black \/ Perch Sound","offer_id":44118046048391,"sku":"LURE-848927064848","price":12.99,"currency_code":"USD","in_stock":false},{"title":"Chartreuse black \/ Perch Sound","offer_id":44118046081159,"sku":"LURE-848927064749","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Fire Tiger \/ Perch Sound","offer_id":44118046113927,"sku":"LURE-848927064800","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/6479angle_4b97bab5-911b-4198-ad3a-cfdd002b7e63.png?v=1773031355"},{"product_id":"poboy-90","title":"PoBoy 90","description":"\u003cp class=\"p1\"\u003eWhen it comes to perfectly imitating saltwater shrimp, the slow-sinking POBOY 90 is the real deal. Designed to be jerked and twitched with a realistic slow sink, the PoBoy 90 takes the concept of a shrimp imitation one step further. It features EBS Shrimp, the actual biological sounds of shrimp that ALL saltwater fish are programmed to respond to naturally! EBS draws fish from double the distance of traditional lures. This ultra-realistic EBS-powered \"Fish Catching Machine\" provides the deadliest combination of far-reaching natural shrimp sound and swimming action that no redfish, cobia, snook, snapper, striped bass, etc. can resist. Built with 2mm wire-through construction.\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Shrimp\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 0-2'\u003cbr\u003e\u003cstrong\u003eAction: \u003c\/strong\u003eSlow Sinking\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .5oz. \/ 14.17g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 3.7\" \/ 9.40cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, VMC PS #4 X2 F\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg height=\"137\" width=\"125\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Juvenile Shrimp","offer_id":44118046638215,"sku":"LURE-848927086031","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Coastal Blue Shrimp","offer_id":44118046670983,"sku":"LURE-848927086017","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Coastal Brown Shrimp","offer_id":44118046703751,"sku":"LURE-848927086024","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Gold Shrimp","offer_id":44118046736519,"sku":"LURE-848927086062","price":14.99,"currency_code":"USD","in_stock":true},{"title":"New Penny","offer_id":44118046769287,"sku":"LURE-848927086284","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/8603_Profile.png?v=1773031355"},{"product_id":"dive-master-jr-8","title":"Dive Master Jr 8","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe \u003cstrong\u003eDM JR 8\u003c\/strong\u003e combines the anatomical detailing and proven fish catching performance of the original DM Jr. with a larger bill engineered to reach the 8 to 10 foot depth range. Designed to dive quickly and maintain an aggressive hunting action, the DM JR 8 excels at targeting bass, walleye, and other predator fish holding on mid depth structure, ledges, rock piles, and transition areas.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eEquipped with Livingston’s proven EBS Baitfish Sound Technology™, the DM JR 8 emits the real biological sounds of the specific baitfish represented by each lure color pattern, creating an incredibly lifelike presentation predator fish can’t resist. The combination of realistic profile, aggressive action, vibration, and authentic baitfish sound helps draw fish in from three times the distance of traditional crankbaits.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eEthan Green Pro Tip: The DM JR 8 excels when making bottom contact around rock, shell beds, ledges, points, and deep transition areas. Use a steady retrieve mixed with occasional pauses and quick rod pops to trigger erratic directional changes and reaction strikes. The lure is especially effective when deflecting off cover while the EBS Baitfish Sound Technology™ continues calling fish in from long distances.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cstrong\u003eSOUNDS:\u003c\/strong\u003e Original (Croaker in Distress)\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 6' 8'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Medium Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .6oz. \/ 17.01g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.3\" \/ 5.84cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip, Rattles\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong Mustad, #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"124\" height=\"136\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Baby Bass","offer_id":44118048112775,"sku":"LURE-848927061014","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":44118048145543,"sku":"LURE-848927061038","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Splatter Back Pearl","offer_id":44118048178311,"sku":"LURE-848927061069","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Melon Shad","offer_id":44118048211079,"sku":"LURE-848927061113","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Splatter Shad","offer_id":44118048243847,"sku":"LURE-848927061120","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Sunrise Shad","offer_id":44118048276615,"sku":"LURE-848927061137","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Blue Gizzard Shad","offer_id":44118048309383,"sku":"LURE-848927061182","price":12.99,"currency_code":"USD","in_stock":true},{"title":"AYU","offer_id":44118048342151,"sku":"LURE-848927061199","price":12.99,"currency_code":"USD","in_stock":false},{"title":"XXX Shad","offer_id":44118048374919,"sku":"LURE-848927061335","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Copperhead","offer_id":44118048407687,"sku":"LURE-848927061373","price":12.99,"currency_code":"USD","in_stock":false},{"title":"Guntersville Craw","offer_id":44118048440455,"sku":"LURE-848927061434","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Okie Craw","offer_id":44118048473223,"sku":"LURE-848927061496","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":44118048505991,"sku":"LURE-848927061502","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Ghost Blue Gill","offer_id":44118048538759,"sku":"LURE-848927061571","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger","offer_id":44118048571527,"sku":"LURE-848927061694","price":12.99,"currency_code":"USD","in_stock":false},{"title":"Natural Perch","offer_id":44118048604295,"sku":"LURE-848927061861","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/6101profileHooks.png?v=1773031354"},{"product_id":"grand-slam-popper-4","title":"Grand Slam Popper 4\"","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003eGrand Slam Popper 4\"\u003c\/strong\u003e takes the time-tested effectiveness of the traditional popping cork and elevates it to an entirely new level. Designed specifically for saltwater anglers, the Grand Slam Popper 4 combines the proven fish attracting power of a popping cork with Livingston’s revolutionary EBS™ (Electronic Baitfish Sound) Technology to create one of the most effective fish calling systems available.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eEach pop of the cork creates the surface disturbance and feeding sounds that predators naturally associate with baitfish activity, while the integrated EBS™ technology emits the actual biological sounds of baitfish beneath the surface. This unique combination helps attract fish from greater distances and keeps them focused on your presentation longer than traditional popping corks alone. Whether fishing live bait, cut bait, shrimp, soft plastics, or artificial lures, the Grand Slam Popper 4 enhances your presentation and increases its attraction zone. It is highly effective for targeting redfish, speckled trout, red drum, cobia, tarpon, flounder, snook, striped bass, and a variety of other inshore and nearshore saltwater species. Built for serious saltwater anglers, the Grand Slam Popper 4 transforms a proven fishing technique into a powerful multi-sensory fish attracting system.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: Fish the Grand Slam Popper 4 with a sharp pop pause cadence rather than constantly working the cork. The pause allows the EBS™ baitfish sounds to continue attracting predators while your bait remains naturally suspended below. Around grass flats, oyster bars, channels, and bait concentrations, longer pauses often produce the biggest trout and redfish strikes.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Topwater\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Topwater\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Floating\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 1.2oz. \/ 34.02g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 4\" \/ 10.16cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e N\/A\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"116\" height=\"127\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Bright Pink Popper","offer_id":44118046802055,"sku":"LURE-848927085812","price":14.99,"currency_code":"USD","in_stock":false},{"title":"White Red  Top Popper","offer_id":44118046834823,"sku":"LURE-848927085799","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Bright Orange Popper","offer_id":44118046867591,"sku":"LURE-848927085805","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Charreuse Head Black Body Popper","offer_id":44118046900359,"sku":"LURE-848927085829","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Black Stripe Popper","offer_id":44118046933127,"sku":"LURE-848927085836","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Black Chartreuse Stripe Popper","offer_id":44118046965895,"sku":"LURE-848927085843","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/8581profile_d4d611f6-de52-46a8-b4a0-160bb53f7737.png?v=1773031354"},{"product_id":"dirty-dancer-10","title":"Dirty Dancer 10\"","description":"\u003cp class=\"p1\"\u003eThe DIRTY DANCER has the wildest action and vibration a tiger muskie will ever see. The Dirty Dancer's action starts with the dished-out nose and continues through the extended, jointed body, allowing it to vibrate and shimmy aggressively. This creates an erratic enticing action that is tailor made for tiger muskie, pike and true muskie.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eCast the Dirty Dancer in shallow cover, shorelines or troll it over open water to create an action Tiger Muskie find irresistible. Regardless of the situation or seasonality the Dirty Dancer is made to put Tiger Muskies in the net.\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 2'-4'\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e 2.3mph - 2.9mph\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Sinking\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 2.7oz. \/ 76.54g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 10\" \/ 25.4cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 3X Strong VMC BZ, 6\/o- 3\/0 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"120\" height=\"131\"\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/JfJi5_eehoc?si=jFv91LT5ATcIE76o\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Whitefish \/ Herring Sound","offer_id":44118047490183,"sku":"LURE-848927054535","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Carp\/Suckerfish \/ Perch Sound","offer_id":44118047522951,"sku":"LURE-848927054511","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger \/ Perch Sound","offer_id":44118047555719,"sku":"LURE-848927054696","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Orange Tiger \/ Perch Sound","offer_id":44118047588487,"sku":"LURE-848927054719","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Cisco \/ Cisco Sound","offer_id":44118047621255,"sku":"LURE-848927054726","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch \/ Perch Sound","offer_id":44118047654023,"sku":"LURE-848927054863","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Juvenile Pike \/ Perch Sound","offer_id":44118047686791,"sku":"LURE-848927054887","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Holographic Silver Shiner \/ Perch Sound","offer_id":44118047719559,"sku":"LURE-848927054894","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/5453angleHOOKS.png?v=1773031355"},{"product_id":"dive-master-14","title":"Dive Master 14","description":"\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eThe \u003cstrong\u003eDive Master 14\u003c\/strong\u003e is engineered to reach\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e and maintain the productive 14 \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003efoot depth range where many trophy fish spend their time feeding. Designed with a wide, aggressive wobble, the Dive Master 14 delivers\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e exceptional vibration and fish \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eattracting action while efficiently deflecting off cover to reduce hang-ups and keep the bait in the strike zone longer\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eAt the heart of the Dive Master 14 is Livingston’s proven EBS Technology™, which emits natural baitfish sounds that help attract fish from greater distances than traditional crankbaits. The lure also features illuminated eyes that fade in and out naturally during the retrieve, creating an additional visual trigger that mimics the appearance of living prey. The combination of sound, flash, and erratic deflection makes the Dive Master 14 an effective tool for targeting bass, walleye, and other predatory species holding on deep structure, ledges, points, and cover. When fish are positioned deeper in the water column, the Dive Master 14 delivers the depth, action, and attraction needed to trigger more strikes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eLAKER HOWELL PRO TIP \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eMake long casts and allow the Dive Master 14 to reach its maximum depth before beginning a steady retrieve. Focus on contacting rock, timber, shell beds, and other hard cover. Many strikes occur immediately after the bait deflects off structure while the EBS™ baitfish sounds and illuminated eyes continue drawing fish into the strike zone.\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 14' \u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Float Back\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .99oz. \/ 28.07g \u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 3\" \/ 7.62cm \u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip, Rattles, Illumination\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, Mustad #2 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg height=\"146\" width=\"134\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Spring Craw","offer_id":44118049390727,"sku":"LURE-848927003502","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Sunrise Shad","offer_id":44118049423495,"sku":"LURE-848927003137","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Baby Bass","offer_id":44118049456263,"sku":"LURE-848927003014","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Candy Shad","offer_id":44118049489031,"sku":"LURE-848927003106","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Splatter Shad","offer_id":44118049521799,"sku":"LURE-848927003120","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Purple C Shad","offer_id":44118049554567,"sku":"LURE-848927003229","price":12.99,"currency_code":"USD","in_stock":false},{"title":"Real Shad","offer_id":44118049587335,"sku":"LURE-848927003250","price":12.99,"currency_code":"USD","in_stock":false},{"title":"XXX Shad","offer_id":44118049620103,"sku":"LURE-848927003335","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Money Gill","offer_id":44118049652871,"sku":"LURE-848927003366","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Citrus Sparkle","offer_id":44118049685639,"sku":"LURE-848927003540","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Sexy Melon","offer_id":44118049718407,"sku":"LURE-848927003670","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/0312profileHooks.png?v=1773031355"},{"product_id":"viper-8","title":"Viper 8\"","description":"\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eThe \u003cstrong\u003eViper 8\u003c\/strong\u003e combines the expertise of Team Livingston’s swimbait and musky speciali\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003ests with the unmatched predator \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eattracting power of Livingston’s EBS Technology™. Designed for anglers targeting\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e trophy class predators, this 8 \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003einch bait delivers a slow, natural swimming profile that closely mimics the movement of large forage fish. Its lifel\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eike action is enhanced by ultra \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003erealistic color patterns and the ability to emit actual biological baitfish sounds, creating a presentation predators find difficult to ignore.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eEquipped with Livingston’s exclusive Variable Weight System, the Viper 8 can be customized to fish just below the surface, suspend in the water column, or be slow rolled along the bottom. This versatility allows anglers to effectively target fish at multiple depths and adapt to changing conditions throughout the day. Built with a rugged 2 mm wire through construction, the Viper 8 is engineered to withstand the punishment of trophy musky, pike, stripers, walleye, and other apex predators. Combining lifelike action, customizable depth control, and proven EBS™ sound technology, the Viper 8 is a true fish catching machine designed for serious predator anglers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRANDY HOWELL PRO TIP: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eWhen targeting large musky and pike, start with a slow, steady retrieve and incorporate occasional pauses and wide rod sweeps. Use the Variable Weight System to position the bait where fish are holding, whether over shallow weeds, suspended bait schools, or deep structure. Many of the biggest strikes occur when the Viper changes direction or begins to glide after a pause.\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/-7ZGUR6Lv0M?si=z45m7xJgcENm0H0I\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/JXnzn2hwSjY?si=y_UWqyRl0bpCy6Y-\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ciframe title=\"NO… IT’S A BIG BASS!\" src=\"https:\/\/www.youtube.com\/embed\/KIUQtgFVhg4\" height=\"576\" width=\"315\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/9RhAsPfCG24?si=i6g3akmj93v6xSC2\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Swimbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Adjustable\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Glide Bait\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 6.22oz. \/ 176.34g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 8\" \/ 20.32cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e VMC BZ, 3X Strong 5\/O F - 4\/O\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg height=\"145\" width=\"132\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Carp\/Suckerfish \/ Perch Sound","offer_id":44118079570055,"sku":"LURE-848927068518","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Black Silver Shiner \/ Original Sound","offer_id":44118079602823,"sku":"LURE-848927068273","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Whitefish \/ Herring Sound","offer_id":44118079635591,"sku":"LURE-848927068532","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Canadian Crush \/ Perch Sound","offer_id":44118079668359,"sku":"LURE-848927068631","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Pink Lemonade \/ Perch Sound","offer_id":44118079701127,"sku":"LURE-848927068655","price":35.99,"currency_code":"USD","in_stock":false},{"title":"Matte Tiger \/ Perch Sound","offer_id":44118079733895,"sku":"LURE-848927068693","price":35.99,"currency_code":"USD","in_stock":false},{"title":"Blue Back Herring \/ Herring Sound","offer_id":44118079766663,"sku":"LURE-848927068709","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Cisco \/ Cisco Sound","offer_id":44118079799431,"sku":"LURE-848927068723","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch \/ Perch Sound","offer_id":44118079832199,"sku":"LURE-848927068860","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Holographic Silver Shiner \/ Perch Sound","offer_id":44118079864967,"sku":"LURE-848927068891","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Gold Metallic Scale Black \/ Goby Sound","offer_id":44118079897735,"sku":"LURE-848927068907","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Black Perch \/ Perch Sound","offer_id":44118079930503,"sku":"LURE-848927068952","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/6851CarpSuckerprofile.png?v=1773031356"},{"product_id":"freddy-b","title":"Freddy B","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eChanging the face of frog fishing, the \u003cstrong\u003eFREDDY B\u003c\/strong\u003e is the first soft hollow bodied frog designed to emit the real biological sounds of a frog through Livingston’s innovative EBS Frog Sound Technology™. Built to create an ultra-realistic topwater presentation, the FREDDY B combines lifelike sound, subtle movement, and weedless performance to trigger explosive strikes from big bass hiding deep in heavy cover.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eEquipped with a specialized ultra sticky frog hook, the FREDDY B delivers outstanding hook up performance while maintaining exceptional maneuverability through pads, grass mats, reeds, wood, and other thick vegetation. Its balanced body design also provides excellent castability, allowing anglers to accurately target tight strike zones where trophy bass ambush prey. Pause the FREDDY B longer on pads, openings, and isolated cover to let the EBS Frog Sound continue working and trigger aggressive reaction strikes from bass that can’t resist the sound of distressed amphibian prey.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eRandy Howell Pro Tip: Fish the FREDDY B slowly through pads, grass mats, and isolated cover, then let it sit motionless in openings and pockets longer than you normally would. Many big bass will track the frog using the EBS Frog Sound Technology™ before exploding on it during the pause. When a fish blows up, wait until you feel the weight of the fish before setting the hook.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Frog\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Topwater\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e walking \u0026amp; popping\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .9oz. \/ 25.52g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.8\" \/ 7.11cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e Custom Heavy Wire 5\/0\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"119\" height=\"130\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Yellow Frog","offer_id":44118050046087,"sku":"LURE-848927043461","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Black Frog","offer_id":44118050078855,"sku":"LURE-848927043478","price":14.99,"currency_code":"USD","in_stock":true},{"title":"White Frog","offer_id":44118050111623,"sku":"LURE-848927043485","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Green Frog","offer_id":44118050144391,"sku":"LURE-848927043454","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/4346angle_78c09f2e-7611-4eb9-ae0b-b088ed8678e6.png?v=1773031354"},{"product_id":"venom-6-sw","title":"Venom 6\" SW","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003eVenom 6 Saltwater\u003c\/strong\u003e is an innovative swimbait developed by Team Livingston in collaboration with renowned saltwater captain and television personality Capt. “Wild” Bill Wichrowski. Designed to imitate a wide variety of saltwater forage species, the Venom 6 combines a naturally realistic swimming action with Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology to create one of the most versatile and effective swimbaits available. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eIts lifelike swimming motion closely mimics the movement of baitfish such as herring, mullet, menhaden, sardines, and other common forage species. The attraction is amplified by EBS™ Technology, which emits the actual biological sounds of baitfish, helping predators locate the lure from greater distances and triggering strikes from fish that might otherwise never see it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe Venom 6 features Livingston’s exclusive Variable Weight System, allowing anglers to quickly customize the lure’s running depth and presentation. Fish it as a topwater wake bait, just below the surface, suspended in the water column, or with a slow sinking presentation depending on conditions and target species. This versatility effectively turns the Venom 6 into multiple lures in one package. Built with rugged 2 mm wire through construction, the Venom 6 is designed to handle the abuse of powerful saltwater predators such as redfish, speckled trout, snook, striped bass, tarpon, bluefish, and many other coastal gamefish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: Match the Venom 6’s weight configuration to the depth and behavior of the forage. Fish it weightless over shallow grass flats and oyster bars, or add weight when targeting deeper channels, jetties, and suspended fish. A slow, steady retrieve often produces best, but occasional pauses and speed changes can trigger aggressive reaction strikes from following predators.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Swimbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Adjustable\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Adjustable\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 2.3oz. \/ 65.20g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 6.26\" \/ 15.90cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, VMC PS #1F X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"135\" height=\"148\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Blue Back Chrome Shad","offer_id":44118049226887,"sku":"LURE-848927089070","price":32.99,"currency_code":"USD","in_stock":false},{"title":"Mullet","offer_id":44118049259655,"sku":"LURE-848927089124","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Baby Trout","offer_id":44118049292423,"sku":"LURE-848927089179","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Skip Jack","offer_id":44118049325191,"sku":"LURE-848927089186","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Blue Sardine","offer_id":44118049357959,"sku":"LURE-848927089193","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/8907profile.png?v=1773031355"},{"product_id":"walking-boss-ii-magnum","title":"Walking Boss II Magnum SW","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe 8-inch \u003cstrong\u003eWalking Boss II Magnum Saltwate\u003c\/strong\u003er represents the pinnacle of topwater walking bait design for offshore and coastal predators. Engineered to produce an irresistible side to side walk the dog action, the Walking Boss Magnum combines exceptional surface disturbance, flash, and Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology to create a lure that demands attention from the ocean’s most aggressive gamefish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eDespite its impressive size and fish-calling power, the Walking Boss II Magnum is remarkably easy to fish. Simply cast and retrieve slow or fast and the lure’s innovative design creates an irresistible topwater presentation that triggers explosive strikes from dorado, wahoo, tuna, kingfish, roosterfish, jack crevalle, snook, redfish, striped bass, and other hard charging saltwater gamefish. Its ability to create a massive surface signature makes it especially effective whenever predators are actively feeding near the surface. At the core of the lure is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology, which emits the actual biological sounds of baitfish to create a realistic multi sensory presentation. The combination of powerful surface action, realistic sound, and premium construction helps attract fish from greater distances and trigger aggressive reaction strikes. Built with rugged 2 mm wire through construction and components designed for big fish, the Walking Boss II Magnum is ready for the toughest saltwater battles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: Vary your retrieve speed until fish reveal their preference. A slower retrieve creates a pronounced wake and heavy surface disturbance, while a faster retrieve generates maximum commotion and reaction strikes. Around bait schools, current breaks, reefs, and offshore structure, brief pauses often trigger explosive surface attacks from following predators\u003c\/span\u003e.\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Topwater\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e \u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Walking\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 4.42oz. \/ 125.29\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 8.15\" \/ 20.70cm \u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 3X Strong, VMC PS 2\/O X3 F\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"121\" height=\"132\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Bone Cracker","offer_id":44118080520327,"sku":"LURE-848927095941","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Blue Mackerel","offer_id":44118080553095,"sku":"LURE-848927095118","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Skip Jack","offer_id":44118080585863,"sku":"LURE-848927095187","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Blue Sardine","offer_id":44118080618631,"sku":"LURE-848927095194","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Fin Tuna","offer_id":44118080651399,"sku":"LURE-848927095231","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Wahoo","offer_id":44118080684167,"sku":"LURE-848927095293","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Ballyhoo","offer_id":44118080716935,"sku":"LURE-848927095309","price":32.99,"currency_code":"USD","in_stock":true},{"title":"Midnight","offer_id":44118080749703,"sku":"LURE-848927095927","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/9594profile.png?v=1773031357"},{"product_id":"primetyme-sq-2-0","title":"Primetyme SQ 2.0","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe \u003cstrong\u003ePRIMETYME SQUARE 2.0\u003c\/strong\u003e combines the aggressive action of a mid range erratic running baitfish with Livingston’s proven EBS Baitfish Sound Technology™. Featuring a thin circuit board square bill, the lure is engineered to create a highly erratic hunting action that causes the bait to dart unpredictably during the retrieve, triggering aggressive reaction strikes from predator fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eDesigned to aggressively deflect off shallow and mid depth cover, the PRIMETYME SQUARE 2.0 excels around wood, rock, docks, grass edges, and other high percentage strike zones where bass ambush prey. Combined with Livingston’s EBS Technology™, which emits real biological baitfish sounds, the lure helps draw fish in from three times the distance of traditional crankbaits. The deadly combination of hunting action, vibration, rapid deflection, and lifelike sound makes the PRIMETYME SQUARE 2.0 a highly effective crankbait for targeting pressured bass and other predator fish in a wide variety of conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRick Clunn Pro Tip: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003ehe PRIMETYME SQUARE 2.0 is most effective when it constantly makes contact with cover. Target shallow wood, rock, grass lines, and transition areas, allowing the bait to deflect and break into its erratic hunting action naturally. Vary your retrieve speed throughout the cast and occasionally pause the lure after deflection to trigger reaction strikes from fish following the bait\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth\u003c\/strong\u003e: 4\"\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Shallow Diver \/ Floating \u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .56oz. \/ 15.88g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.6\" \/ 6.6cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, VMC BN #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"130\" height=\"142\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Okie Craw","offer_id":44118064595079,"sku":"LURE-848927011491","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Guntersville Craw","offer_id":44118064627847,"sku":"LURE-848927011439","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Craw","offer_id":44118064660615,"sku":"LURE-848927011446","price":21.99,"currency_code":"USD","in_stock":false},{"title":"Spring Craw","offer_id":44118064693383,"sku":"LURE-848927011507","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger","offer_id":44118064726151,"sku":"LURE-848927011699","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Black Back Chrome Shad","offer_id":44118064758919,"sku":"LURE-848927011057","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Splatter Back Pearl","offer_id":44118064791687,"sku":"LURE-848927011064","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Bluetreuse","offer_id":44118064824455,"sku":"LURE-848927011156","price":21.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":44118064857223,"sku":"LURE-848927011330","price":21.99,"currency_code":"USD","in_stock":false},{"title":"True Bream","offer_id":44118064889991,"sku":"LURE-848927011354","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Copperhead","offer_id":44118064922759,"sku":"LURE-848927011378","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Citrus Sparkle","offer_id":44118064955527,"sku":"LURE-848927011545","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Ghost Blue Gill","offer_id":44118064988295,"sku":"LURE-848927011576","price":21.99,"currency_code":"USD","in_stock":false},{"title":"Tiger Spots","offer_id":44118065021063,"sku":"LURE-848927011682","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":44118065053831,"sku":"LURE-848927011033","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/3749_Okie_Craw.png?v=1773031356"},{"product_id":"flatmaster-sq","title":"FlatMaster SQ","description":"\u003cp class=\"p1\"\u003eThe FLATMASTER SQ is a flat-sided bait designed by Team Livingston pros who wanted a bait with EBS Technology\u003cspan class=\"s1\"\u003eTM \u003c\/span\u003eand a tighter action (specifically for tough fishing conditions when the water is a little cooler). The FlatMaster casts impressively come through grass easily and deflects well off the cover to trigger big bites. Combine this with the output of the natural sounds of baitfish, and you significantly raise the effectiveness of this fish-catching design. The lure draws fish from double the distance of traditional lures.\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Up to 4'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Shallow\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .38oz. \/ 10.78g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.32\" \/ 5.89cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, VMC BN #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"111\" height=\"121\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Okie Craw","offer_id":44118058565767,"sku":"LURE-848927058496","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Guntersville Craw","offer_id":44118058598535,"sku":"LURE-848927058434","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":44118058631303,"sku":"LURE-848927058502","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Brown Craw","offer_id":44118058664071,"sku":"LURE-848927058427","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":44118058696839,"sku":"LURE-848927058038","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Melon Shad","offer_id":44118058729607,"sku":"LURE-848927058113","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Blue Gizzard Shad","offer_id":44118058762375,"sku":"LURE-848927058182","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Ginrin","offer_id":44118058795143,"sku":"LURE-848927058205","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Blue Back Herring","offer_id":44118058827911,"sku":"LURE-848927058700","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/5870BlueBackHerring.png?v=1773031356"},{"product_id":"howeller-dmc-plus","title":"Howeller DMC Plus","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe \u003cstrong\u003eHoweller DMC PLUS\u003c\/strong\u003e is a slightly larger version of the Bassmaster Classic winning Howeller Dream Master Classic and a must have addition to any crankbait arsenal. Measuring 2.6 inches with a slightly wider body profile than the original DMC, the DMC PLUS is designed to run at medium depths while producing a wide, aggressive wobble and fast reacting action that predator fish can’t resist.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eEquipped with Livingston’s EBS Baitfish Sound Technology™, anglers can instantly change the sound profile the lure emits, effectively giving you three lures in one. The combination of sound customization, erratic action, and fish-triggering vibration allows anglers to adapt to changing conditions and target bass, walleye, and other predator fish with unmatched versatility and performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRandy Howell Pro Tip: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eThe Howeller DMC PLUS excels when deflected off rock, wood, docks, and other hard cover to trigger aggressive reaction strikes. Experiment with different EBS sound profiles throughout the day to match changing water conditions and fish mood. A stop and go retrieve combined with occasional pauses allows the lure’s wide wobble and sound technology to continue drawing fish in even when the bait momentarily stalls.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct Specs\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e\u003cspan\u003e Crankbait\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e\u003cspan\u003e 10'\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e\u003cspan\u003e Floating\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e\u003cspan\u003e .68oz. \/ 19.28g\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e\u003cspan\u003e 2.6\" \/ 6.60cm\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003cspan\u003e EBS Smart Chip\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eHooks\u003c\/strong\u003e\u003cspan\u003e: 2X Strong Daiichi, #4 X2\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"108\" height=\"118\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"AYU","offer_id":44118059974791,"sku":"LURE-848927085195","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":44118060007559,"sku":"LURE-848927085034","price":18.99,"currency_code":"USD","in_stock":false},{"title":"Splatter Back Pearl","offer_id":44118060040327,"sku":"LURE-848927085065","price":18.99,"currency_code":"USD","in_stock":false},{"title":"Melon Shad","offer_id":44118060073095,"sku":"LURE-848927085119","price":18.99,"currency_code":"USD","in_stock":false},{"title":"Chrome XXX Shad","offer_id":44118060105863,"sku":"LURE-848927085317","price":18.99,"currency_code":"USD","in_stock":false},{"title":"XXX Shad","offer_id":44118060138631,"sku":"LURE-848927085331","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Brown Craw","offer_id":44118060171399,"sku":"LURE-848927085423","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":44118060204167,"sku":"LURE-848927085508","price":18.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/10403ChartreuseShad.png?v=1773031356"},{"product_id":"bulldozer-sw","title":"BullDozer SW","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003eBulldozer SW\u003c\/strong\u003e earns its name from a unique lip design and aggressive fish triggering action that combine with its 5¾-inch baitfish profile to create one of the most effective shallow-diving saltwater lures available. Running in the productive 4 to 6 foot depth range, the Bulldozer SW is equally effective for casting and trolling, making it a versatile choice for targeting a wide range of coastal and offshore predators.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eIts tight wobble and unpredictable kick out action closely imitate a fleeing or wounded baitfish, creating a presentation that predators find difficult to ignore. Whether worked along grass flats, oyster bars, channel edges, jetties, reefs, or open water bait schools, the Bulldozer SW consistently produces aggressive reaction strikes. At the heart of the lure is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology, which activates the moment the lure enters the water and emits the actual biological sounds of baitfish commonly preyed upon by saltwater gamefish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe combination of lifelike swimming action, realistic sound, and proven fish-catching performance creates a powerful multi sensory presentation capable of attracting fish from greater distances than traditional lures. Built with rugged 2 mm wire through construction, the Bulldozer SW is engineered to withstand the abuse of hard-fighting species such as redfish, snook, striped bass, bluefish, kingfish, tarpon, and other saltwater predators.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: Fish the Bulldozer SW around structure-rich areas where baitfish naturally congregate. Allow the lure to occasionally contact rocks, shell beds, jetties, or submerged structure, then pause briefly to let it recover and change direction. The combination of deflection, EBS™ baitfish sounds, and the lure’s kick-out action often triggers violent reaction strikes from following predators.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-family: Arial, sans-serif; font-size: 12pt;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Shallow Diver\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e 2.5 mph up to 4.5 mph\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Shallow Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 2.31oz. \/ 65.51g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 5.7\" \/ 14.48cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 3X Strong, VMC PS 3\/O X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"137\" height=\"150\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Black Back Chrome Shad","offer_id":44118060236935,"sku":"LURE-848927079057","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Blue Back Chrome Shad","offer_id":44118060269703,"sku":"LURE-848927079071","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Natural Croaker","offer_id":44118060302471,"sku":"LURE-848927079088","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Green Mackerel","offer_id":44118060335239,"sku":"LURE-848927079101","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Blue Mackerel","offer_id":44118060368007,"sku":"LURE-848927079118","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Skip Jack","offer_id":44118060400775,"sku":"LURE-848927079187","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Blue Sardine","offer_id":44118060433543,"sku":"LURE-848927079194","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Fin Tuna","offer_id":44118060466311,"sku":"LURE-848927079231","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Dorado","offer_id":44118060499079,"sku":"LURE-848927079262","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Wahoo","offer_id":44118060531847,"sku":"LURE-848927079293","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Ballyhoo","offer_id":44118060564615,"sku":"LURE-848927079309","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Red White and True","offer_id":44118060597383,"sku":"LURE-848927079972","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/7905profile.png?v=1773031355"},{"product_id":"jerkmaster-121","title":"JerkMaster 121","description":"\u003cp class=\"p1\"\u003eThe slow-sinking JERKMASTER 121 was designed by Team Livingston Pro Hank Cherry to dart\/slash in the 4- to 6-foot range. Cast it a country mile. The JerkMaster 121's darting action unites with EBS MultiTouch TechnologyTM, giving you a mid-depth jerkbait to draw fish from double the distance of a traditional jerkbait. The MultiTouch sound feature effectively provides 3 baits in 1.\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Jerkbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 4'-6'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Slow Sinking\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .54oz. \/ 15.31g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 4.77\" \/ 12.12cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, Mustad #4 X3\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"141\" height=\"154\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Pro Green","offer_id":44118052798599,"sku":"LURE-848927015260","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Beauty Shad","offer_id":44118052831367,"sku":"LURE-848927015024","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":44118052864135,"sku":"LURE-848927015031","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Black Back Chrome Shad","offer_id":44118052896903,"sku":"LURE-848927015055","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Tennessee Shad","offer_id":44118052929671,"sku":"LURE-848927015086","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Bluetreuse","offer_id":44118052962439,"sku":"LURE-848927015154","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl Shad","offer_id":44118052995207,"sku":"LURE-848927015178","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Ginrin","offer_id":44118053027975,"sku":"LURE-848927015208","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Spring Craw","offer_id":44118053060743,"sku":"LURE-848927015505","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Money Clown","offer_id":44118053093511,"sku":"LURE-848927015642","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Gold Digger","offer_id":44118053126279,"sku":"LURE-848927015734","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Blue Gizzard Shad","offer_id":44118053159047,"sku":"LURE-848927015185","price":20.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/1526profile.png?v=1773031356"},{"product_id":"head-hunter-magnum-10","title":"Head Hunter Magnum 10\"","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eTake one look at the \u003cstrong\u003eHead Hunter Magnum\u003c\/strong\u003e and it’s immediately clear that this is no ordinary predator lure. Featuring a massive double jointed body and a unique crankbait style lip, the Head Hunter Magnum was engineered specifically for anglers targeting trophy musky, pike, walleye, striped bass, and other apex predators feeding on larger forage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe Head Hunter Magnum combines the best characteristics of multiple lure styles into one versatile fish catching machine. It delivers the slow-swimming appeal of a swimbait, the aggressive vibration and hunting action of a shallow running crankbait, and an enticing kick out and darting action while trolling that closely imitates the movement of a distressed baitfish. Its natural swimming motion and slow-sinking profile allow anglers to effectively target predators across a variety of conditions and presentations. At the heart of the Head Hunter Magnum is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology, which emits the actual biological sounds of baitfish to help predators locate the lure from greater distances. When targeting fish keyed in on larger prey, the combination of lifelike action, realistic sound, and oversized profile makes the Head Hunter Magnum an exceptional choice. Built with rugged 2 mm wire-through construction, it is designed to withstand the abuse of the largest freshwater predators.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eSTEVE HERBECK PRO TIP: When fish are feeding on large forage, use the Head Hunter Magnum to imitate a substantial meal. Vary your retrieve speed and occasionally pause the lure to let its slow sinking action shine. While trolling, small speed changes can dramatically enhance the lure’s kick out action and often trigger aggressive reaction strikes from following fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 4'-12'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Floating\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e 2mph up to 3.5mph\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 5.05oz. \/ 143.16g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 10\" \/ 25.4cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 3X Strong, VMC BZ 4\/O X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"124\" height=\"135\"\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/haTHuEh3fSU?si=RLewYY4nRLJOqOtd\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Fire Perch \/ Perch Sound","offer_id":44118053191815,"sku":"LURE-848927051022","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Green Perch \/ Perch Sound","offer_id":44118053224583,"sku":"LURE-848927051053","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Red Rover \/ Perch Sound","offer_id":44118053257351,"sku":"LURE-848927051008","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Perch \/ Perch Sound","offer_id":44118053290119,"sku":"LURE-848927051992","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Carp\/Suckerfish \/ Perch Sound","offer_id":44118053322887,"sku":"LURE-848927051510","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger \/ Perch Sound","offer_id":44118053355655,"sku":"LURE-848927051695","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Orange Tiger \/ Perch Sound","offer_id":44118053388423,"sku":"LURE-848927051718","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Cisco \/ Cisco Sound","offer_id":44118053421191,"sku":"LURE-848927051725","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch \/ Perch Sound","offer_id":44118053453959,"sku":"LURE-848927051862","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Gold Metallic Scale Black \/ Goby Sound","offer_id":44118053486727,"sku":"LURE-848927051909","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Shimmering Shad \/ Shad Sound","offer_id":44118053519495,"sku":"LURE-848927051978","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl \/ Minnow Sound","offer_id":44118053552263,"sku":"LURE-848927051176","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad \/ Shad Sound","offer_id":44118053585031,"sku":"LURE-848927012603","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Rainbow Smelt \/ Shad Sound","offer_id":44118053617799,"sku":"LURE-848927012610","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/5199profileHOOKS.png?v=1773031355"},{"product_id":"ebs-mullet","title":"EBS Mullet","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003eEBS Mullet \u003c\/strong\u003ewas designed specifically for inshore anglers seeking an edge when targeting redfish, speckled trout, snook, striped bass, and other coastal predators. Combining realistic action with Livingston’s proven EBS™ Baitfish Sound Technology, the EBS Mullet delivers a level of attraction unlike anything previously available in an inshore lure\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eFeaturing an irresistible darting action and pronounced side to-side flash on the retrieve and fall, the EBS Mullet perfectly imitates the movement of injured forage fish. As the lure descends, it produces a natural wobbling action that mimics a struggling baitfish, creating an easy target for nearby predators. This realistic presentation is enhanced by EBS™ technology, which emits the actual biological sounds of common saltwater forage species such as mullet, shad, croaker, and other baitfish that redfish and trout naturally feed upon. Whether fished over grass flats, oyster bars, channels, mangrove shorelines, or around bait schools, the EBS Mullet combines natural sound, realistic swimming action, and proven fish-catching performance. The result is a true inshore fish catching machine designed to attract predators from greater distances and trigger more aggressive strikes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: Fish the EBS Mullet with a lift and fall or twitch pause retrieve around grass flats, oyster bars, and bait concentrations. Many strikes occur as the lure flutters downward and produces its natural side-to side flash. Allow occasional pauses to let the EBS™ baitfish sounds continue working and draw predators into striking range.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Lipless Crank\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Sinker\/Twitch\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Sinking\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .53oz. \/ 15.03g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 3.5\" \/ 8.89cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, VMC PS #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"136\" height=\"148\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Blue Back Chrome Shad","offer_id":44118061547655,"sku":"LURE-848927083078","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Natural Croaker","offer_id":44118061580423,"sku":"LURE-848927083085","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Mullet","offer_id":44118061613191,"sku":"LURE-848927083122","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Redfish","offer_id":44118061645959,"sku":"LURE-848927083139","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Pink back\/ Chrome belly","offer_id":44118061678727,"sku":"LURE-848927083160","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Baby Trout","offer_id":44118061711495,"sku":"LURE-848927083177","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Skip Jack","offer_id":44118061744263,"sku":"LURE-848927083184","price":14.99,"currency_code":"USD","in_stock":true},{"title":"New Penny","offer_id":44118061777031,"sku":"LURE-848927083283","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Bone Cracker","offer_id":44118061809799,"sku":"LURE-848927083948","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Pinfish","offer_id":44118061842567,"sku":"LURE-848927083092","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/8307profile.png?v=1773031356"},{"product_id":"shredder-53","title":"Shredder 53","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe \u003cstrong\u003eSHREDDER 53\u003c\/strong\u003e was engineered by Team Livingston Pros to reach depths up to 6 feet while producing a tight, subtle vibration that makes it especially effective in cooler water conditions and during periods when fish are less aggressive. Its natural baitfish-imitating swim action creates a realistic presentation designed to trigger strikes from pressured predator fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eCombined with Livingston’s proven EBS Baitfish Sound Technology™, the SHREDDER 53 emits real biological baitfish sounds that help draw fish in from three times the distance of traditional lures. The deadly combination of subtle vibration, realistic swimming action, and lifelike sound makes the SHREDDER 53 an extremely effective option for bass, walleye, and other freshwater gamefish in a variety of conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRandy Howell Pro Tip: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eThe SHREDDER 53 performs exceptionally well in cooler water conditions when fish prefer a tighter wobble and more subtle vibration. Fish it with a steady retrieve around rock, grass edges, flats, points, and transition areas, occasionally pausing or lightly deflecting the lure off cover to trigger reaction strikes. The EBS Baitfish Sound Technology™ continues attracting fish even during slower retrieves, making it highly effective for pressured or less aggressive fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eSOUND:\u003c\/strong\u003e Original (Croaker in Distress)\u003cbr\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Up to 6'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Medium Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.41oz. \/ 11.62g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.1\" \/ 5.33cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip, Rattles\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, Mustad #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"118\" height=\"129\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Melon Shad","offer_id":44118052208775,"sku":"LURE-848927056119","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":44118052241543,"sku":"LURE-848927056034","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Splatter Back Pearl","offer_id":44118052274311,"sku":"LURE-848927056065","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Splatter Shad","offer_id":44118052307079,"sku":"LURE-848927056126","price":12.99,"currency_code":"USD","in_stock":false},{"title":"AYU","offer_id":44118052339847,"sku":"LURE-848927056195","price":12.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":44118052372615,"sku":"LURE-848927056331","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Copperhead","offer_id":44118052405383,"sku":"LURE-848927056379","price":12.99,"currency_code":"USD","in_stock":false},{"title":"Guntersville Craw","offer_id":44118052438151,"sku":"LURE-848927056430","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Okie Craw","offer_id":44118052470919,"sku":"LURE-848927056492","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":44118052503687,"sku":"LURE-848927056508","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Citrus Sparkle","offer_id":44118052536455,"sku":"LURE-848927056546","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Bluegill","offer_id":44118052569223,"sku":"LURE-848927056560","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Ghost Blue Gill","offer_id":44118052601991,"sku":"LURE-848927056577","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger","offer_id":44118052634759,"sku":"LURE-848927056690","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Goby","offer_id":44118052667527,"sku":"LURE-848927056980","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Sugar Chart","offer_id":44118052700295,"sku":"LURE-848927026822","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Sweet Shad","offer_id":44118052733063,"sku":"LURE-848927026839","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/5611profileHooks.png?v=1773031355"},{"product_id":"big-shot","title":"Big Shot","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003eBig Shot\u003c\/strong\u003e was engineered for one purpose attracting the biggest predators that roam the world’s offshore waters. Designed to excel at high trolling speeds, the Big Shot is a proven performer for wahoo, tuna, dorado, yellowtail, king mackerel, and a wide variety of pelagic gamefish that demand speed, durability, and consistent action.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eAt the heart of the Big Shot is an ultra tight swimming action that remains true and stable whether it is run in the prop wash, behind planers, off outriggers, or on a downrigger. This precise action closely imitates a fleeing baitfish and remains effective even at the higher trolling speeds often required when targeting offshore predators.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eWhat truly separates the Big Shot from traditional offshore trolling lures is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology. The lure emits the actual biological sounds of offshore forage species such as bonito, mackerel, and other baitfish, creating a powerful multi sensory presentation that helps predators locate the lure from greater distances. The combination of realistic sound, tight action, and premium construction makes the Big Shot a deadly offshore fish catching machine. Built to withstand the punishment of bluewater fishing, the Big Shot features rugged wire through construction and heavy duty components designed for the toughest offshore conditions and the strongest gamefish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: The Big Shot excels at higher trolling speeds where wahoo, tuna, and other pelagic predators actively hunt. Run the lure in different positions throughout the spread to determine where fish are concentrating. When bait is scattered, the combination of EBS™ baitfish sounds and the Big Shot’s tight action can help draw predators into the spread from significant distances.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Lipless Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 20'-25'\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e 8 mph up to 16 mph\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Sinker\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 10.35oz. 293.49g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 8.27\" \/ 21.01cm\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 4X Strong, MUSTAD 9\/O X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"113\" height=\"124\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Yellow Fin Tuna","offer_id":44118067282055,"sku":"LURE-848927098232","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Blue Mackerel","offer_id":44118067314823,"sku":"LURE-848927098119","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Mullet","offer_id":44118067347591,"sku":"LURE-848927098126","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Red Black","offer_id":44118067380359,"sku":"LURE-848927098249","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Dorado","offer_id":44118067413127,"sku":"LURE-848927098263","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Wahoo","offer_id":44118067445895,"sku":"LURE-848927098294","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Ballyhoo","offer_id":44118067478663,"sku":"LURE-848927098300","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Purple Orange","offer_id":44118067511431,"sku":"LURE-848927098348","price":49.99,"currency_code":"USD","in_stock":true},{"title":"Purple Black","offer_id":44118067544199,"sku":"LURE-848927098393","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/9823profile.png?v=1773031356"},{"product_id":"school-master-salt-water","title":"School Master SW","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003eSchool Master\u003c\/strong\u003e was engineered specifically to target schooling fish and capitalize on active feeding situations. Designed with a unique darting profile and an irresistible fluttering fall, the School Master excels when cast directly into bait schools or feeding frenzies. Simply cast into the action, engage the reel, and allow the lure’s natural falling and darting movement to trigger aggressive reaction strikes from nearby predators.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eOne of the School Master’s greatest strengths is its versatility. It can be fished like a jerkbait throughout the entire water column, allowing anglers to effectively target fish suspended at any depth. Whether worked with sharp twitches, steady retrieves, or allowed to flutter naturally on the fall, the School Master closely imitates an injured baitfish struggling to keep up with the school. At the heart of the lure is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology, which emits the actual biological sounds of baitfish. This realistic acoustic attraction helps predators locate the lure from greater distances and keeps fish focused on the presentation. The combination of lifelike action, fluttering fall, and natural baitfish sounds makes the School Master an exceptionally effective tool whenever fish are actively feeding on schools of bait.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: When fish are actively schooling, cast beyond the surface activity and retrieve the School Master through the edges of the bait school. Mix sharp twitches with pauses to maximize its darting and fluttering action. If fish stop breaking on the surface, allow the lure to sink deeper and work it through the water column to locate suspended feeders.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Lipless\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Sinker\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Sinking\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .76oz. \/ 21.55g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 4\" \/ 10.16cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, VMC PS #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"134\" height=\"147\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Mullet","offer_id":44118074523783,"sku":"LURE-848927087120","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Blue Back Chrome Shad","offer_id":44118074556551,"sku":"LURE-848927087076","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Natural Croaker","offer_id":44118074589319,"sku":"LURE-848927087083","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Baby Trout","offer_id":44118074622087,"sku":"LURE-848927087175","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Pinfish","offer_id":44118074654855,"sku":"LURE-848927087090","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/8712profile_45dd6ae5-4b99-4e77-8f9b-947197acda5e.png?v=1773031356"},{"product_id":"stick-master-127","title":"Stick Master 127","description":"\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003eSTICKMASTER 127 \u003c\/strong\u003eis a versatile 127mm (5-inch) jerkbait that can be fished in more ways than traditional jerkbaits. Building on the proven success of the original StickMaster, this slightly larger version gives anglers the ability to generate more strikes while completely motionless, as Livingston’s proven EBS Baitfish Sound Technology™ continues calling fish in even on the pause.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eThe STICKMASTER is also the only jerkbait in the Livingston lineup that features a subtle float back action, creating a unique presentation that often triggers reaction strikes from pressured predator fish. The combination of lifelike action, slight float back movement, and real biological baitfish sounds makes the STICKMASTER 127 irresistible to bass, walleye, and other gamefish. \u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eDesigned to draw fish in from three times the distance of traditional lures, the STICKMASTER 127 delivers unmatched versatility and fish catching performance in a premium jerkbait platform.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eEthan Greene Pro Tip: Work the STICKMASTER 127 with sharp jerks followed by long pauses to take full advantage of its unique float back action. Many strikes occur while the bait is sitting nearly motionless and emitting real biological baitfish sounds. Ideal for targeting suspended bass, and pressured fish around points, grass edges, docks, and transition areas.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eSOUND:\u003c\/strong\u003e Original (Croaker in Distress)\u003cbr\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Jerkbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 0- 4'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Shallow Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .89oz. \/ 25.23g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 5\" \/ 12.7cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip, Rattles\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, Mustad #2 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"131\" height=\"143\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Chartreuse Shad","offer_id":44118049816711,"sku":"LURE-848927026037","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Black Back Chrome Shad","offer_id":44118049849479,"sku":"LURE-848927026051","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Tennessee Shad","offer_id":44118049882247,"sku":"LURE-848927026082","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Candy Shad","offer_id":44118049915015,"sku":"LURE-848927026105","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl","offer_id":44118049947783,"sku":"LURE-848927026174","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Chrome XXX Shad","offer_id":44118049980551,"sku":"LURE-848927026310","price":12.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":44118050013319,"sku":"LURE-848927026334","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/2603profileHooks.png?v=1773031354"},{"product_id":"voyager-1","title":"Voyager 15 SW","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eVoyager 15 Saltwater\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/strong\u003ewas engineered for anglers targeting powerful game fish with mid depth, high speed trolling presentations. Featuring a strong wobble, elongated minnow style body, and quick diving lip, the Voyager 15 is designed to reach depths of up to 15 feet while maintaining a natural swimming action that closely imitates fleeing baitfish. It is an ideal choice for targeting tuna, kingfish, redfish, black drum, snook, striped bass, and other saltwater predators.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eAt the core of the Voyager 15 is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology. The lure emits the actual biological sounds of common saltwater forage species such as croaker, mullet, mackerel, and bunker, creating a realistic multi sensory presentation that helps predators locate the bait from greater distances. Combined with its aggressive wobble and natural swimming motion, the Voyager 15 becomes an exceptionally effective fish-attracting tool in both clear and stained water conditions. \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eIn addition to trolling, the Voyager 15 performs exceptionally well when casting and retrieving around structure, channels, jetties, and bait schools where precise depth control in the 10 to 15 foot range is critical. Built with rugged 2 mm wire through construction and premium saltwater-grade hooks, the Voyager 15 is designed to handle the toughest saltwater predators while delivering consistent fish catching performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: The Voyager 15 excels when trolled along bait schools, channel edges, reefs, and offshore structure. Match your trolling speed to local forage activity and occasionally make subtle speed changes to trigger reaction strikes. When casting, allow the lure to reach its running depth before beginning a steady retrieve to maximize time in the strike zone.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Up to 15'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Medium\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e 6 mph up to 8 mph\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 1.09oz. \/ 30.89g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 4.7\" \/ 11.94cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 3X Strong VMC PS, 1\/O X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"128\" height=\"140\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Green Mackerel","offer_id":44118067576967,"sku":"LURE-848927081104","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Blue Mackerel","offer_id":44118067609735,"sku":"LURE-848927081111","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Blue Back Chrome Shad","offer_id":44118067642503,"sku":"LURE-848927081074","price":21.99,"currency_code":"USD","in_stock":false},{"title":"Black Back Chrome Shad","offer_id":44118067675271,"sku":"LURE-848927081050","price":21.99,"currency_code":"USD","in_stock":false},{"title":"Mullet","offer_id":44118067708039,"sku":"LURE-848927081128","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Skip Jack","offer_id":44118067740807,"sku":"LURE-848927081180","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Blue Sardine","offer_id":44118067773575,"sku":"LURE-848927081197","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Bunker","offer_id":44118067806343,"sku":"LURE-848927081227","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Red Black","offer_id":44118067839111,"sku":"LURE-848927081241","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Dorado","offer_id":44118067871879,"sku":"LURE-848927081265","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Ballyhoo","offer_id":44118067904647,"sku":"LURE-848927081302","price":21.99,"currency_code":"USD","in_stock":false},{"title":"Hot Head","offer_id":44118067937415,"sku":"LURE-848927081210","price":21.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/8110profile.png?v=1773031357"},{"product_id":"deep-impact-18","title":"Deep Impact 18","description":"\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003eDEEP IMPACT 18 \u003c\/strong\u003efeatures an attractive shad-profile body design that produces a hard thumping, deep wobbling action predator fish can’t resist. Engineered to effectively target the 15 to 18 foot depth zone, this deep diving crankbait delivers proven vibration, erratic movement, and fish triggering action designed to entice aggressive strikes from deep holding bass, walleye, and other gamefish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eCombined with premium color patterns and Livingston’s exclusive EBS Baitfish Sound Technology™, the DEEP IMPACT 18 emits real biological baitfish sounds that help attract fish from three times the distance of traditional deep diving crankbaits. The result is a powerful combination of sound, vibration, and action built to dominate offshore structure, ledges, points, and deep-water holding areas.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eJerry Rago Pro Tip: Target offshore structure such as ledges, points, rock piles, channel swings, and deep brush with the DEEP IMPACT 18. Use a steady retrieve to keep the lure grinding through the 15 to 18 foot strike zone, occasionally deflecting it off cover to trigger reaction bites. The hard-thumping wobble combined with EBS Baitfish Sound Technology™ is especially effective for calling suspended and deep holding fish in from long distances\u003c\/span\u003e.\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 18'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Deep Diving\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 1.06oz. \/ 30.02g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 3.15\" \/ 8cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong VMC BN, #2 #3\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"124\" height=\"136\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Baby Bass","offer_id":44118050209927,"sku":"LURE-848927033011","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Sunrise Shad","offer_id":44118050242695,"sku":"LURE-848927033134","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Ginrin","offer_id":44118050275463,"sku":"LURE-848927033202","price":14.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":44118050308231,"sku":"LURE-848927033332","price":14.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":44118050340999,"sku":"LURE-848927033356","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Hot Mustard","offer_id":44118050373767,"sku":"LURE-848927033585","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch","offer_id":44118050406535,"sku":"LURE-848927033868","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Real Shad","offer_id":44118050439303,"sku":"LURE-848927033257","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Clearwater Shad","offer_id":44118050472071,"sku":"LURE-848927033141","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/3301profileHooks.png?v=1773031356"},{"product_id":"howeller-dmc-sq","title":"Howeller DMC SQ","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe \u003cstrong\u003eHOWELLER DMC SQ\u003c\/strong\u003e features the championship winning design of the original Howeller DMC, now equipped with a thin circuit board square bill engineered to create highly erratic action at shallow to mid range depths of 3 to 5 feet. Designed to aggressively deflect off cover while maintaining a fast-reacting wobble, the DMC SQ excels around wood, rock, docks, grass edges, and other high percentage strike zones where predator fish ambush prey.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eCombined with Livingston’s proven EBS Baitfish Sound Technology™, the HOWELLER DMC SQ emits real biological baitfish sounds that help draw fish in from three times the distance of traditional crankbaits. The deadly combination of erratic action, rapid deflection, vibration, and lifelike sound creates a highly effective shallow running crankbait capable of triggering aggressive reaction strikes from bass and other gamefish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRandy Howell Pro Tip: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eThe HOWELLER DMC SQ performs best when deflected off shallow cover such as stumps, rock, dock posts, grass lines, and laydowns. Use a stop and go retrieve or vary your retrieve speed to create unpredictable directional changes that trigger reaction strikes. The thin circuit board square bill allows the lure to hunt aggressively while the EBS Baitfish Sound Technology™ continues calling fish in, even during pauses or slow retrieves.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Up to 5'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Shallow Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .57oz. \/ 16.15g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.48\" \/ 6.30cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong Daiichi, #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"124\" height=\"135\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Spring Craw","offer_id":44118059286663,"sku":"LURE-848927084501","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Guntersville Craw","offer_id":44118059319431,"sku":"LURE-848927084433","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":44118059352199,"sku":"LURE-848927084037","price":15.99,"currency_code":"USD","in_stock":false},{"title":"Melon Shad","offer_id":44118059384967,"sku":"LURE-848927084112","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Splatter Shad","offer_id":44118059417735,"sku":"LURE-848927084129","price":15.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":44118059450503,"sku":"LURE-848927084334","price":15.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":44118059483271,"sku":"LURE-848927084358","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Copperhead","offer_id":44118059516039,"sku":"LURE-848927084372","price":15.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/10343GuntersvilleCraw.png?v=1773031356"},{"product_id":"dirty-dancer-7","title":"Dirty Dancer 7\"","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eDirty Dancer\u003c\/span\u003e\u003c\/strong\u003e delivers one of the most aggressive actions and vibration profiles a tiger musky will ever encounter. Designed specifically for tiger musky, pike, and true musky, this unique lure features a dished-out nose and extended jointed body that work together to create a powerful combination of vibration, shimmy, and erratic movement. The result is a highly visible and highly detectable presentation that predators find difficult to ignore.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eEvery movement of the Dirty Dancer is designed to imitate a distressed baitfish struggling to escape. Its aggressive hunting action and unpredictable body roll create reaction-strike opportunities throughout the retrieve, making it an excellent choice for targeting active and neutral fish alike. Whether cast around shallow cover, worked along shorelines, or trolled through open water, the Dirty Dancer consistently produces fish-triggering action. Built for versatility and year round performance, the Dirty Dancer excels in a wide variety of conditions and presentations. From shallow weed flats to open-water trolling passes, it delivers the vibration, flash, and erratic movement needed to attract and trigger trophy tiger musky, pike, and musky.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: The Dirty Dancer is at its best when retrieved with occasional speed changes and directional adjustments. Around shallow cover and weed edges, mix steady retrieves with brief pauses to accentuate the lure’s erratic shimmy and vibration. When trolling, experiment with speed changes to enhance its hunting action and trigger reaction strikes from following fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 2'-4'\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 2.3oz. \/ 65.20g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 7.6\" \/ 19.30\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 3X Strong VMC BZ, 5\/O-3\/0\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"121\" height=\"132\"\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/JfJi5_eehoc?si=jFv91LT5ATcIE76o\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Orange Tiger","offer_id":44118055911559,"sku":"LURE-848927052715","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger","offer_id":44118055944327,"sku":"LURE-848927052692","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Holographic Silver","offer_id":44118055977095,"sku":"LURE-848927052890","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Sucker","offer_id":44118056009863,"sku":"LURE-848927052517","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Juvenile Pike","offer_id":44118056042631,"sku":"LURE-848927052883","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch","offer_id":44118056075399,"sku":"LURE-848927052869","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Cisco","offer_id":44118056108167,"sku":"LURE-848927052722","price":17.99,"currency_code":"USD","in_stock":true},{"title":"Whitefish","offer_id":44118056140935,"sku":"LURE-848927052531","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/5271OrangeTiger.png?v=1773031356"},{"product_id":"monster-mike-jerkmaster-jr","title":"Monster Mike - JerkMaster Jr.","description":"\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eThe slow-sinking \u003cstrong\u003eJERKMASTER JR.\u003c\/strong\u003e, measuring just over 3.8 inches and weighing .41 oz., was designed to deliver an aggressive darting and slashing action in the 2- to 4-foot depth range. Its erratic movement and slow-sinking profile perfectly mimic a dying shad, making it irresistible to pressured predator fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eCombined with Livingston’s exclusive EBS Baitfish Sound Technology™, the JERKMASTER JR. emits real biological baitfish sounds that help call fish in from 3 times the distance of traditional jerkbait. The result is a highly effective mid-depth jerkbait capable of triggering aggressive reaction strikes from bass, walleye, and other gamefish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif; color: #1e1e1c; background: whitesmoke;\"\u003eRandy Howell Pro Trip: Jerk Jerk \u0026amp; long pauses are the key to triggering the bite. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Jerkbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 2-4'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Shallow Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .41oz. \/ 11.62g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 3.86\" \/ 9.80cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 1X Strong, VMC BN #5 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"127\" height=\"139\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Chartreuse Shad","offer_id":44118049095815,"sku":"LURE-848927013266","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl","offer_id":44118049128583,"sku":"LURE-848927013273","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Pro Blue","offer_id":44118049161351,"sku":"LURE-848927013280","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Money Clown","offer_id":44118049194119,"sku":"LURE-848927013297","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/14164profileHooks.png?v=1773031355"},{"product_id":"rachel-suspending-8","title":"Rachel (Suspending) 8\"","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe\u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e Rachel \u003c\/span\u003e\u003c\/strong\u003eis an absolute must have for serious musky and pike anglers looking for a versatile lure that excels in a wide range of conditions. While highly effective when fished as a traditional crankbait, the Rachel truly shines when worked with a hybrid crank and jerk retrieve. This unique presentation combines the attraction of a crankbait with the erratic triggering action of a jerkbait, creating a deadly combination for trophy predators.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eOne of the Rachel’s most effective features is its suspending behavior. When paused, the lure hangs naturally in the strike zone, giving following fish an opportunity to commit. Sharp twitches, jerks, and aggressive rips cause the Rachel to dart unpredictably from side to side, closely imitating a wounded baitfish attempting to escape. This erratic action often triggers reaction strikes from fish that would otherwise follow without committing. Whether fished around weed edges, rock structure, timber, or open water bait schools, the Rachel delivers year-round performance and versatility. Designed to excel in all seasons and conditions, it is a proven predator-catching tool capable of producing strikes from even the most pressured musky and pike.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eSTEVE HERBECK PRO TIP: The Rachel excels when fished with an aggressive crank-pause-jerk cadence around weed edges, rock bars, and suspended baitfish. After several turns of the reel, pause and let the bait suspend motionless before snapping it with a hard jerk. Many of the biggest musky and pike strikes occur during the pause or immediately after the lure darts erratically in a new direction. When fish are following but not committing, increase the length of your pauses and always finish with a wide figure eight at boatside.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Suspending Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 2'-6'\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e 2.3mph -3.5 mph\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Suspending \u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 3.25oz. \/ 92.13g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 7.6\" \/ 19.30\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 3X Strong, VMC BZ 3\/O X3\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg height=\"127\" width=\"116\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Lucky Charm \/ Cisco Sound","offer_id":44118056894599,"sku":"LURE-848927049241","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Fire \u0026 Ice \/ Perch Sound","offer_id":44118056927367,"sku":"LURE-848927049319","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Red Rover \/ Perch Sound","offer_id":44118056960135,"sku":"LURE-848927049005","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Fire Perch \/ Perch Sound","offer_id":44118056992903,"sku":"LURE-848927049029","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Green Perch \/ Perch Sound","offer_id":44118057025671,"sku":"LURE-848927049050","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Carp\/Suckerfish \/ Perch Sound","offer_id":44118057058439,"sku":"LURE-848927049517","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Whitefish \/ Herring Sound","offer_id":44118057091207,"sku":"LURE-848927049531","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Canadian Crush \/ Perch Sound","offer_id":44118057123975,"sku":"LURE-848927049630","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger \/ Perch Sound","offer_id":44118057156743,"sku":"LURE-848927049692","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Orange Tiger \/ Perch Sound","offer_id":44118057189511,"sku":"LURE-848927049715","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Cisco \/ Cisco Sound","offer_id":44118057222279,"sku":"LURE-848927049722","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch \/ Perch Sound","offer_id":44118057255047,"sku":"LURE-848927049869","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Juvenile Pike \/ Perch Sound","offer_id":44118057287815,"sku":"LURE-848927049883","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Holographic Silver Shiner \/ Perch Sound","offer_id":44118057320583,"sku":"LURE-848927049890","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Gold Metallic Scale Black \/ Goby Sound","offer_id":44118057353351,"sku":"LURE-848927049906","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Black Perch \/ Perch Sound","offer_id":44118057386119,"sku":"LURE-848927049951","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Shimmering Shad \/ Shad Sound","offer_id":44118057418887,"sku":"LURE-848927049975","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Perch \/ Perch Sound","offer_id":44118057451655,"sku":"LURE-848927049999","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Rainbow Smelt \/ Shad Sound","offer_id":44118057484423,"sku":"LURE-848927012573","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad \/ Shad Sound","offer_id":44118057517191,"sku":"LURE-848927012566","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl \/ Minnow Sound","offer_id":44118057549959,"sku":"LURE-848927049173","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/4924profileHOOKS.png?v=1773031355"},{"product_id":"b-viper-8","title":"B Viper 8\"","description":"\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eThe \u003cstrong\u003eViper 8\u003c\/strong\u003e combines the expertise of Team Livingston’s swimbait and musky speciali\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003ests with the unmatched predator \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eattracting power of Livingston’s EBS Technology™. Designed for anglers targeting\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e trophy class predators, this 8 \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003einch bait delivers a slow, natural swimming profile that closely mimics the movement of large forage fish. Its lifel\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eike action is enhanced by ultra \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003erealistic color patterns and the ability to emit actual biological baitfish sounds, creating a presentation predators find difficult to ignore.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eEquipped with Livingston’s exclusive Variable Weight System, the Viper 8 can be customized to fish just below the surface, suspend in the water column, or be slow rolled along the bottom. This versatility allows anglers to effectively target fish at multiple depths and adapt to changing conditions throughout the day. Built with a rugged 2 mm wire through construction, the Viper 8 is engineered to withstand the punishment of trophy musky, pike, stripers, walleye, and other apex predators. Combining lifelike action, customizable depth control, and proven EBS™ sound technology, the Viper 8 is a true fish catching machine designed for serious predator anglers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRANDY HOWELL PRO TIP: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eWhen targeting large musky and pike, start with a slow, steady retrieve and incorporate occasional pauses and wide rod sweeps. Use the Variable Weight System to position the bait where fish are holding, whether over shallow weeds, suspended bait schools, or deep structure. Many of the biggest strikes occur when the Viper changes direction or begins to glide after a pause.\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/EBS-MultiTouch_480x480.png?v=1625766408\" width=\"304\" height=\"228\"\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Swimbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Adjustable\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Adjustable\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 6.22oz. \/ 176.31g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 8\" \/ 20.32cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e VMC BN, 3X Strong 1\/O F - 1\/O\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"116\" height=\"127\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Blue Pearl Chartreuse","offer_id":44118058172551,"sku":"LURE-848927048305","price":38.99,"currency_code":"USD","in_stock":true},{"title":"Baby Bass","offer_id":44118058205319,"sku":"LURE-848927048015","price":38.99,"currency_code":"USD","in_stock":true},{"title":"Clearwater Shad","offer_id":44118058238087,"sku":"LURE-848927048145","price":38.99,"currency_code":"USD","in_stock":false},{"title":"AYU","offer_id":44118058270855,"sku":"LURE-848927048190","price":38.99,"currency_code":"USD","in_stock":true},{"title":"Real Shad","offer_id":44118058303623,"sku":"LURE-848927048251","price":38.99,"currency_code":"USD","in_stock":false},{"title":"Green Ghost Shiner","offer_id":44118058336391,"sku":"LURE-848927048268","price":38.99,"currency_code":"USD","in_stock":true},{"title":"Black Silver Shiner","offer_id":44118058369159,"sku":"LURE-848927048275","price":38.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse blue Shiner","offer_id":44118058401927,"sku":"LURE-848927048299","price":38.99,"currency_code":"USD","in_stock":true},{"title":"Ghost Gizzard Shad","offer_id":44118058434695,"sku":"LURE-848927048398","price":38.99,"currency_code":"USD","in_stock":true},{"title":"River Hitch","offer_id":44118058467463,"sku":"LURE-848927048602","price":38.99,"currency_code":"USD","in_stock":false},{"title":"Brown Hitch","offer_id":44118058500231,"sku":"LURE-848927048626","price":38.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger","offer_id":44118058532999,"sku":"LURE-848927048695","price":38.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/4830profile.png?v=1773031356"},{"product_id":"jerkmaster-10","title":"Jerkmaster 10\"","description":"\u003cp class=\"p1\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/0PahxJ0o898?si=xX2w3pckno_IaHJE\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eJerkMaster 10\u003c\/span\u003e\u003c\/strong\u003e is a premium slow-rising jerkbait engineered for anglers targeting trophy musky, pike, and other apex predators. Measuring 10 inches (254 mm) and weighing 4.5 oz., the JerkMaster 10 is designed to operate in the productive 6 to 9 foot depth range, where its aggressive darting and slashing action triggers powerful reaction strikes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eAn advanced internal weight transfer system allows anglers to launch the lure exceptional distances, covering more water and reaching fish that other jerkbaits simply cannot. During the retrieve, the JerkMaster 10 responds to rod sweeps and pauses with erratic side to side movements that closely imitate a wounded baitfish attempting to escape. At the core of the JerkMaster 10 is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology, which emits natural baitfish sounds that help predators locate the lure from greater distances than traditional jerkbaits. The combination of lifelike action, long-casting performance, and realistic sound makes the JerkMaster 10 a deadly tool for targeting large predators in a variety of conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eSTEVE HERBECK PRO TIP: Fish the JerkMaster 10 with long rod sweeps followed by controlled pauses to maximize its darting action and slow rise. In cooler water or when fish are following, extend your pauses to give predators more time to commit. Many strikes occur immediately after the lure changes direction or begins to rise during the pause.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Jerkbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 6' to 9'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Medium Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 4.51oz. \/ 127.86g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 9.88\" \/ 25.4cm \u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 3X Strong, VMC BZ 3\/O X3\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eJerkmaster 254\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"142\" height=\"155\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Blue Shiner \/ Perch Sound","offer_id":44118051487879,"sku":"LURE-848927009832","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Chaos \/ Cisco Sound","offer_id":44118051520647,"sku":"LURE-848927009849","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Fire \u0026 Ice \/ Perch Sound","offer_id":44118051553415,"sku":"LURE-848927009825","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Lucky Charm \/ Cisco Sound","offer_id":44118051586183,"sku":"LURE-848927009818","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad \/ Shad Sound","offer_id":44118051618951,"sku":"LURE-848927057031","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger \/ Perch Sound","offer_id":44118051651719,"sku":"LURE-848927057697","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Cisco \/ Cisco Sound","offer_id":44118051684487,"sku":"LURE-848927057796","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch \/ Perch Sound","offer_id":44118051717255,"sku":"LURE-848927057864","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Perch \/ Perch Sound","offer_id":44118051750023,"sku":"LURE-848927057994","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Green Perch \/ Perch Sound","offer_id":44118051782791,"sku":"LURE-848927009474","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Fire Perch \/ Perch Sound","offer_id":44118051815559,"sku":"LURE-848927009467","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Red Rover \/ Perch Sound","offer_id":44118051848327,"sku":"LURE-848927009450","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Rainbow Smelt\/ Shad Sound","offer_id":44118051881095,"sku":"LURE-848927012719","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad \/ Shad sound","offer_id":44118051913863,"sku":"LURE-848927012702","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/jerkmaster254Rambowsmeltlargehookpreditor.jpg?v=1773031355"},{"product_id":"vapor-50","title":"Vapor 50","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe \u003cstrong\u003eVAPOR 50\u003c\/strong\u003e features a compact 50mm body and a thin circuit board coffin bill designed by Team Livingston Pros to deliver a quick, tight vibrating action that excels in a wide range of fishing conditions. Engineered to rapidly reach the productive 8 to 10 foot depth zone, the VAPOR 50 cruises efficiently through grass and deflects aggressively off rock, wood, and other cover to trigger reaction strikes from predator fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eIts tight wobble and erratic hunting action imitate distressed forage while maintaining excellent stability and responsiveness during the retrieve. Combined with Livingston’s proven EBS Baitfish Sound Technology™, the VAPOR 50 emits real biological baitfish sounds that help draw fish in from three times the distance of traditional crankbaits. The deadly combination of vibration, rapid diving performance, erratic action, and lifelike sound makes the VAPOR 50 an extremely effective crankbait for targeting bass, walleye, and other freshwater predator fish around deep grass, offshore structure, and transition areas.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eLaker Howell Pro Tip: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003ehe VAPOR 50 performs best when retrieved aggressively through deep grass, rock transitions, and offshore cover where fish are actively feeding in the 8 to 10 foot zone. Allow the bait to occasionally tick grass or deflect off structure, then briefly pause or rip it free to trigger reaction strikes. The tight vibration combined with EBS Baitfish Sound Technology™ is especially effective in cooler water or pressured conditions where fish key on smaller forage and subtle action.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Up to 10'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Medium Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.4oz. \/ 11.34g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2\" \/ 5.08cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, VMC BN #6 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"142\" height=\"155\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Copperhead","offer_id":44118053650567,"sku":"LURE-848927027379","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":44118053683335,"sku":"LURE-848927027034","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Melon Shad","offer_id":44118053716103,"sku":"LURE-848927027119","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Chartreuse Splatter Shad","offer_id":44118053748871,"sku":"LURE-848927027126","price":14.99,"currency_code":"USD","in_stock":true},{"title":"AYU","offer_id":44118053781639,"sku":"LURE-848927027195","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Pro Green","offer_id":44118053814407,"sku":"LURE-848927027263","price":14.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":44118053847175,"sku":"LURE-848927027331","price":14.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":44118053879943,"sku":"LURE-848927027355","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Brown Craw","offer_id":44118053912711,"sku":"LURE-848927027423","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Guntersville Craw","offer_id":44118053945479,"sku":"LURE-848927027430","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Okie Craw","offer_id":44118053978247,"sku":"LURE-848927027492","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":44118054011015,"sku":"LURE-848927027508","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Ghost Green Craw","offer_id":44118054043783,"sku":"LURE-848927027669","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger","offer_id":44118054076551,"sku":"LURE-848927027690","price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/2737profileHooks.png?v=1773031355"},{"product_id":"walking-boss-ii-inshore","title":"Walking Boss II Inshore","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe\u003cstrong\u003e Walking Boss II\u003c\/strong\u003e Saltwater is a revolutionary topwater lure designed to create unmatched surface disturbance and attract aggressive saltwater predators from long distances. Featuring an oversized cupped lip and unique body design, the Walking Boss II generates an incredible amount of water displacement, noise, and surface commotion that predators simply cannot ignore.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eOne of the greatest advantages of the Walking Boss II is its simplicity. Whether retrieved slowly to create a powerful waking action or burned across the surface to maximize disturbance, the lure is easy to fish and highly effective for anglers of all experience levels. Its unique lip and body design create a topwater presentation that consistently triggers explosive strikes from dorado, redfish, roosterfish, jack crevalle, striped bass, tarpon, and other aggressive saltwater gamefish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eAt the heart of the lure is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology, which emits the actual biological sounds of saltwater forage fish. The combination of realistic sound, powerful surface disturbance, and lifelike action creates a multi-sensory presentation that helps predators locate the lure from greater distances and commit with confidence. When fish are feeding near the surface, the Walking Boss II Saltwater is a true fish-catching machine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: Vary your retrieve speed throughout the cast to determine what fish prefer that day. A slower retrieve creates a pronounced wake and surface disturbance, while a faster retrieve generates maximum commotion and reaction strikes. Around bait schools, reefs, flats, and shoreline structure, brief pauses can often trigger explosive strikes from following fish\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Topwater\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Topwater\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Walking\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .85oz. \/ 24.09g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 4.7\" \/11.94cm \u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, VMC PS #4 X3 F\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"127\" height=\"139\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Mullet","offer_id":44118054961287,"sku":"LURE-848927092124","price":16.99,"currency_code":"USD","in_stock":true},{"title":"Pink back\/ Chrome belly","offer_id":44118054994055,"sku":"LURE-848927092162","price":16.99,"currency_code":"USD","in_stock":false},{"title":"Blue Sardine","offer_id":44118055026823,"sku":"LURE-848927092193","price":16.99,"currency_code":"USD","in_stock":true},{"title":"Wahoo","offer_id":44118055059591,"sku":"LURE-848927092292","price":16.99,"currency_code":"USD","in_stock":true},{"title":"Bone Cracker","offer_id":44118055092359,"sku":"LURE-848927092940","price":16.99,"currency_code":"USD","in_stock":true},{"title":"GC777","offer_id":44118055125127,"sku":"LURE-848927092964","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/9212profile.png?v=1773031355"},{"product_id":"walking-boss-inshore","title":"Walking Boss Inshore","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003eWalking Boss\u003c\/strong\u003e Inshore combines the legendary walk-the-dog action of its freshwater counterpart with components, finishes, and EBS™ Baitfish Sounds specifically engineered for inshore saltwater species. Designed to imitate the movement and sounds of vulnerable forage fish, the Walking Boss Inshore delivers an irresistible side to side topwater sashay that consistently triggers explosive surface strikes from redfish, speckled trout, snook, striped bass, tarpon, jack crevalle, and other coastal predators.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eIts proven walking action creates a realistic wounded baitfish presentation that excels over grass flats, oyster bars, mangrove shorelines, points, and shallow coastal structure. Whether fished over open flats or around schools of feeding baitfish, the Walking Boss Inshore produces the surface disturbance and flash needed to attract fish from long distances. At the heart of the lure is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology, which emits the actual biological sounds of common saltwater forage species. This multi-sensory presentation helps predators locate the lure from greater distances and commit more aggressively than traditional topwater baits. The result is a highly effective topwater fish-catching machine built specifically for the demands of inshore saltwater fishing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: Fish the Walking Boss Inshore with a steady twitch twitch cadence to create a wide walk the dog action that mimics a wounded baitfish struggling on the surface. Around grass flats, oyster bars, mangroves, and bait schools, incorporate occasional pauses to allow the EBS™ baitfish sounds to continue attracting fish. Many of the biggest redfish, trout, and snook strikes occur immediately after the pause.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Topwater\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Topwater\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Walking\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .75oz. 21.26g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 4.7\" \/ 11.9 cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, VMC PS #4 X3 F\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"120\" height=\"132\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Mullet","offer_id":44118057943175,"sku":"LURE-848927091127","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Pink back\/ Chrome belly","offer_id":44118057975943,"sku":"LURE-848927091165","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Blue Sardine","offer_id":44118058008711,"sku":"LURE-848927091196","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Wahoo","offer_id":44118058041479,"sku":"LURE-848927091295","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Bone Cracker","offer_id":44118058074247,"sku":"LURE-848927091943","price":15.99,"currency_code":"USD","in_stock":true},{"title":"GC777","offer_id":44118058107015,"sku":"LURE-848927091967","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/9112profile.png?v=1773031355"},{"product_id":"bulldozer","title":"BullDozer","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003eBulldozer\u003c\/strong\u003e earns its name from its unique lip design and aggressive fish triggering action. Combining a realistic 5¾-inch baitfish profile with a specially engineered diving lip, the Bulldozer delivers one of the most effective shallow diving presentations available, operating in the productive 4 to 6 foot depth range. Designed for musky, northern pike, walleye, striped bass, peacock bass, and other freshwater predators, the Bulldozer excels in a wide variety of fishing situations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eIts tight wobble and unpredictable kick out action closely imitate a fleeing baitfish, creating a presentation predators find difficult to resist. Whether trolled, cranked, or twitched, the Bulldozer maintains its lifelike action and consistently triggers reaction strikes. At the heart of the lure is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology, which activates upon entering the water and emits natural baitfish sounds that help predators locate the lure from greater distances. Built with rugged 2 mm line through construction, the Bulldozer is engineered to withstand repeated battles with trophy class fish while delivering unmatched versatility and fish catching performance. It doesn’t just look like a baitfish and swim like a baitfish it sounds like one too.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eSTEVE HERBECK PRO TIP: The Bulldozer is deadly when it contacts cover. Retrieve the lure so it occasionally deflects off rocks, wood, and weed edges, then pause briefly to allow the bait to recover and change direction. The combination of deflection, EBS™ baitfish sounds, and its natural kick-out action often triggers strikes from fish that are following but not yet committed.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Up to 4'\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e 2.5 mph up to 3.2 mph\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Shallow Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 2.31oz. \/ 65.52g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 5.7\" \/ 14.48cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 3X Strong, VMC BZ 3\/O X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"121\" height=\"133\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Natural Perch \/ Perch Sound","offer_id":44118066626695,"sku":"LURE-848927069867","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Carp\/Suckerfish \/ Perch Sound","offer_id":44118066659463,"sku":"LURE-848927069515","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Whitefish \/ Herring Sound","offer_id":44118066692231,"sku":"LURE-848927069539","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Bluegill \/ Bluegill Sound","offer_id":44118066724999,"sku":"LURE-848927069560","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Canadian Crush \/ Perch Sound","offer_id":44118066757767,"sku":"LURE-848927069638","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Pink Lemonade \/ Perch Sound","offer_id":44118066790535,"sku":"LURE-848927069652","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger \/ Perch Sound","offer_id":44118066823303,"sku":"LURE-848927069690","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Orange Tiger \/ Perch Sound","offer_id":44118066856071,"sku":"LURE-848927069713","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Black and Orange \/ Perch Sound","offer_id":44118066888839,"sku":"LURE-848927069874","price":15.99,"currency_code":"USD","in_stock":false},{"title":"Juvenile Pike \/ Perch Sound","offer_id":44118066921607,"sku":"LURE-848927069881","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Holographic Silver Shiner \/ Perch Sound","offer_id":44118066954375,"sku":"LURE-848927069898","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Midnight \/ Shad Sound","offer_id":44118066987143,"sku":"LURE-848927069928","price":15.99,"currency_code":"USD","in_stock":false},{"title":"Black Perch \/ Perch Sound","offer_id":44118067019911,"sku":"LURE-848927069959","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Shimmering Shad \/ Shad Sound","offer_id":44118067052679,"sku":"LURE-848927069973","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Perch \/ Perch Sound","offer_id":44118067085447,"sku":"LURE-848927069997","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/6986profile.png?v=1773031356"},{"product_id":"b-venom-6","title":"B Venom 6\"","description":"\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eWith one look at the \u003cstrong\u003eVenom 6\u003c\/strong\u003e, anglers will immediately recognize a highly realistic forage profile that perfectly imitates baitfish found in virtually every fishery, including shad, bluegill, perch, and other common prey s\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003epecies. Combined with its ultra realistic slow \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eswimming action, the Venom 6 delivers a natural presentation that consistently triggers strikes from a wide range of predators.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eAt the heart of the Venom 6 is Livingston’s proven EBS Technology™, which emits natural baitfish sounds that help attract fish from greater distances and keep them engaged throughout the retrieve. The Venom’s versatility is further enhanced by Livingston’s exclusive Variable Weight System, allowing anglers to customize the lure to fish as a topwater, subsurface swimmer, suspending bait, or slow sinking presentation. This adaptability makes the Venom 6 several baits in one, capable of covering the entire water column and adjusting to changing fishing conditions. Built with rugged 2 mm wire through construction, the Venom 6 is engineered to handle everything from trophy musky and pike to stripers, walleye, and other hard fighting predators.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eSTEVE HERBECK PRO TIP: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eMatch the Variable Weight System to where fish are holding. Fish it weightless over shallow weeds and flats, suspend it around bait schools, or add weight to target deeper structure. Use a slow, steady retrieve with occasional pauses to let the Venom’s natural swimming action and EBS™ baitfish sounds draw predators into striking range.\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/EBS-MultiTouch_480x480.png?v=1625766408\" width=\"304\" height=\"228\"\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Swimbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Adjustable\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Adjustable\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 2.3oz. \/ 65.20g \u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 6.26\" \/ 15.90cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e VMC BN, 2X Strong #1F - #1 \u0026amp; 2X Strong Mustad, #6 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg height=\"129\" width=\"118\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Blue Pearl Chartreuse","offer_id":44118060662919,"sku":"LURE-848927045304","price":35.99,"currency_code":"USD","in_stock":false},{"title":"Speckled Trout","offer_id":44118060695687,"sku":"LURE-848927045328","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Ghost Gizzard Shad","offer_id":44118060728455,"sku":"LURE-848927045397","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger","offer_id":44118060761223,"sku":"LURE-848927045694","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Brown Hitch","offer_id":44118060793991,"sku":"LURE-848927045625","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Ginrin","offer_id":44118060826759,"sku":"LURE-848927045205","price":35.99,"currency_code":"USD","in_stock":true},{"title":"River Hitch","offer_id":44118060859527,"sku":"LURE-848927045601","price":35.99,"currency_code":"USD","in_stock":true},{"title":"Black Silver Shiner","offer_id":44118060892295,"sku":"LURE-848927045274","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/4539profile.png?v=1773031355"},{"product_id":"pro-ripper","title":"Pro Ripper","description":"\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eThe original \u003cstrong\u003ePRO RIPPER\u003c\/strong\u003e redefined the category of lipless crankbaits by combining aggressive vibration, balanced action, and the undeniable draw of Livingston’s EBS Baitfish Sound Technology™. Emitting the real biological sounds of baitfish, the PRO RIPPER effectively calls fish in from three times the distance of traditional lures.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eDesigned with a unique balance and body profile, the lure delivers intense vibration on the retrieve while producing an irregular, enticing fall that mimics distressed prey and triggers aggressive reaction strikes from predator fish. Rip this bait aggressively and let it fall the EBS Technology™ goes to work, creating a deadly combination of sound, vibration, flash, and erratic action fish can’t resist.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eRandy Howell Pro Tip: Use a rip and fall retrieve around grass lines, points, rock piles, and suspended bait schools to take full advantage of the PRO RIPPER’s aggressive vibration and irregular falling action. Many strikes occur on the fall as the lure flutters unpredictably while emitting real biological baitfish sounds. Vary your retrieve speed and pause frequently to trigger reaction strikes from bass, walleye, pike, and other aggressive predator fish.\u003cspan style=\"mso-spacerun: yes;\"\u003e      \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLure Specs:\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Lipless Crankbait\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Sinker\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Sinker\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .5oz. \/ 14.17g\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.7\"\u003cspan\u003e \/ 6.86cm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip, Rattles\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong Mustad, #6 X2\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"142\" height=\"156\"\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Livingston Lures","offers":[{"title":"XXX Shad","offer_id":44118056173703,"sku":"LURE-848927001331","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Guntersville Craw","offer_id":44118056206471,"sku":"LURE-848927001430","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Baby Bass","offer_id":44118056239239,"sku":"LURE-848927001010","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Beauty Shad","offer_id":44118056272007,"sku":"LURE-848927001027","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":44118056304775,"sku":"LURE-848927001034","price":12.99,"currency_code":"USD","in_stock":false},{"title":"Black Back Chrome Shad","offer_id":44118056337543,"sku":"LURE-848927001058","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Blue Back Chrome Shad","offer_id":44118056370311,"sku":"LURE-848927001072","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Clearwater Shad","offer_id":44118056403079,"sku":"LURE-848927001140","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Real Shad","offer_id":44118056435847,"sku":"LURE-848927001256","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Chrome XXX Shad","offer_id":44118056468615,"sku":"LURE-848927001317","price":12.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":44118056501383,"sku":"LURE-848927001355","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Copperhead","offer_id":44118056534151,"sku":"LURE-848927001379","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":44118056566919,"sku":"LURE-848927001508","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Citrus Sparkle","offer_id":44118056599687,"sku":"LURE-848927001546","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Sexy Melon","offer_id":44118056632455,"sku":"LURE-848927001676","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Tiger Spots","offer_id":44118056665223,"sku":"LURE-848927001683","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Gold Shad","offer_id":44118056697991,"sku":"LURE-848927001720","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/0133profileHooks.png?v=1773031355"},{"product_id":"voyager-deep","title":"Voyager Deep","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003eVoyager Deep \u003c\/strong\u003eSaltwater was engineered to reach the depths where some of the ocean’s most sought after predators live and feed. Designed to consistently operate in the 30 foot depth range, the Voyager 30 is an ideal choice for targeting tuna, kingfish, striped bass, red drum, cobia, amberjack, and a wide variety of offshore and nearshore gamefish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eOnce at depth, the Voyager 30 delivers a powerful baitfish imitating swimming action that remains stable and effective across a wide range of trolling speeds. Whether slow trolled along structure or pulled at higher speeds through open water, the lure maintains its natural movement and fish-attracting performance. Its realistic action closely imitates common forage species such as ballyhoo, croaker, mullet, and other baitfish that saltwater predators rely on for food.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eAt the core of the Voyager 30 is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology, which emits the actual biological sounds of baitfish to create a realistic multi sensory presentation. By combining authentic sound with lifelike swimming action, the Voyager 30 helps predators locate the lure from greater distances and commit more aggressively than traditional trolling lures. Built for the demands of saltwater fishing, the Voyager 30 features rugged 2 mm wire through construction and premium components designed to withstand the punishment of powerful gamefish and harsh offshore conditions. When targeting deep water predators, the Voyager 30 is a true fish catching machine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: The Voyager 30 excels when trolled along reefs, ledges, channel edges, offshore structure, and bait concentrations where predators hold deep. Vary your trolling speed occasionally to create subtle action changes that trigger reaction strikes. The lure’s ability to maintain a natural swimming action across a broad speed range makes it especially effective when searching for active fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Up to 30'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Deep Diver\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e 8 mph up to 11.5 mph\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 2.8oz. \/ 79.38g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 6.3\" \/ 16.oocm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 3X Strong VMC PS, 4\/O X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"137\" height=\"150\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Dorado","offer_id":44118073737351,"sku":"LURE-848927082262","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Blue Back Chrome Shad","offer_id":44118073770119,"sku":"LURE-848927082071","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Green Mackerel","offer_id":44118073802887,"sku":"LURE-848927082101","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Blue Mackerel","offer_id":44118073835655,"sku":"LURE-848927082118","price":25.99,"currency_code":"USD","in_stock":false},{"title":"Mullet","offer_id":44118073868423,"sku":"LURE-848927082125","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Skip Jack","offer_id":44118073901191,"sku":"LURE-848927082187","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Bunker","offer_id":44118073933959,"sku":"LURE-848927082224","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Red Black","offer_id":44118073966727,"sku":"LURE-848927082248","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Tuna Glow","offer_id":44118073999495,"sku":"LURE-848927082279","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Ballyhoo","offer_id":44118074032263,"sku":"LURE-848927082309","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Red White and True","offer_id":44118074065031,"sku":"LURE-848927082972","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Hot Head","offer_id":44118074097799,"sku":"LURE-848927082217","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/8226profile.png?v=1773031356"},{"product_id":"howeller-dmc","title":"Howeller DMC","description":"\u003cp class=\"p1\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/lvC1OHidY1I?si=TPTxXkR8HOKps4vx\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003eThe Howeller DREAM MASTER CLASSIC is the crankbait that helped Team Livingston pro, Randy Howell, win the 2014 Bassmaster Classic! Ideal for targeting medium-depth structures in the 8- to 10-foot range, the Howeller DMC boasts a compact body that produces the perfect, wide wobble. Throw in the power of EBS Technology\u003cspan class=\"s1\"\u003eTM, and you will \u003c\/span\u003ehave a championship-winning crankbait that draws fish from double the distance of regular baits.\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct Specs\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 10'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Float Back \u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.6oz. \/ 17.01g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.5\" \/ 6.35cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip, Rattles\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, Daiichi #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg height=\"149\" width=\"136\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Livingston Lures","offers":[{"title":"Spring Craw","offer_id":44118062432391,"sku":"LURE-848927009504","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Craw","offer_id":44118062465159,"sku":"LURE-848927009443","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Okie Craw","offer_id":44118062497927,"sku":"LURE-848927009498","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger","offer_id":44118062530695,"sku":"LURE-848927009696","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Splatter Back Pearl","offer_id":44118062563463,"sku":"LURE-848927009061","price":15.99,"currency_code":"USD","in_stock":true},{"title":"AYU","offer_id":44118062596231,"sku":"LURE-848927009191","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Copperhead","offer_id":44118062628999,"sku":"LURE-848927009375","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Ginrin","offer_id":44118062661767,"sku":"LURE-848927009207","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Money Gill","offer_id":44118062694535,"sku":"LURE-848927009368","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Beauty Shad","offer_id":44118062727303,"sku":"LURE-848927009023","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Melon Shad","offer_id":44118062760071,"sku":"LURE-848927009115","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":44118062792839,"sku":"LURE-848927009030","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Clearwater Shad","offer_id":44118062825607,"sku":"LURE-848927009146","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Sunrise Shad","offer_id":44118062858375,"sku":"LURE-848927009139","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Bluetreuse","offer_id":44118062891143,"sku":"LURE-848927009153","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad","offer_id":44118062923911,"sku":"LURE-848927009238","price":15.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":44118062956679,"sku":"LURE-848927009337","price":15.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":44118062989447,"sku":"LURE-848927009351","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Guntersville Craw","offer_id":44118063022215,"sku":"LURE-848927009436","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Citrus Sparkle","offer_id":44118063054983,"sku":"LURE-848927009542","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/0950profileHooks.png?v=1773031356"},{"product_id":"howeller-dmc-sq-1","title":"Howeller DMC SQ","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe \u003cstrong\u003eHOWELLER DMC SQ\u003c\/strong\u003e features the championship winning design of the original Howeller DMC, now equipped with a thin circuit board square bill engineered to create highly erratic action at shallow to mid range depths of 3 to 5 feet. Designed to aggressively deflect off cover while maintaining a fast-reacting wobble, the DMC SQ excels around wood, rock, docks, grass edges, and other high percentage strike zones where predator fish ambush prey.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eCombined with Livingston’s proven EBS Baitfish Sound Technology™, the HOWELLER DMC SQ emits real biological baitfish sounds that help draw fish in from three times the distance of traditional crankbaits. The deadly combination of erratic action, rapid deflection, vibration, and lifelike sound creates a highly effective shallow running crankbait capable of triggering aggressive reaction strikes from bass and other gamefish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRandy Howell Pro Tip: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eThe HOWELLER DMC SQ performs best when deflected off shallow cover such as stumps, rock, dock posts, grass lines, and laydowns. Use a stop and go retrieve or vary your retrieve speed to create unpredictable directional changes that trigger reaction strikes. The thin circuit board square bill allows the lure to hunt aggressively while the EBS Baitfish Sound Technology™ continues calling fish in, even during pauses or slow retrieves.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType: \u003c\/strong\u003eCrankbait SQ Bill\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 4'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Float Back \u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .57oz. \/ 16.15g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.48\" \/ 6.30\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, Daiichi #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg height=\"147\" width=\"134\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Guntersville Craw","offer_id":44118066004103,"sku":"LURE-848927013433","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":44118066036871,"sku":"LURE-848927013501","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Craw","offer_id":44118066069639,"sku":"LURE-848927013440","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Beauty Shad","offer_id":44118066102407,"sku":"LURE-848927013020","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":44118066135175,"sku":"LURE-848927013037","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Splatter Shad","offer_id":44118066167943,"sku":"LURE-848927013129","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad","offer_id":44118066200711,"sku":"LURE-848927013235","price":21.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":44118066233479,"sku":"LURE-848927013334","price":21.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":44118066266247,"sku":"LURE-848927013358","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Copperhead","offer_id":44118066299015,"sku":"LURE-848927013372","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Citrus Sparkle","offer_id":44118066331783,"sku":"LURE-848927013549","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Tiger Spots","offer_id":44118066364551,"sku":"LURE-848927013686","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/1368profile_0f5cad21-963e-4c20-acb6-ed2c7c01d22f.png?v=1773031356"},{"product_id":"pro-wake","title":"Pro Wake","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe\u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003ePro Wake\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/strong\u003eSaltwater is a premium wake bait designed to imitate surface-oriented forage fish such as mullet, herring, and other bait species that predatory saltwater fish actively hunt. Featuring a wide body profile and a shallow diving bill positioned at a 90 degree angle, the Pro Wake creates a realistic near-surface swimming action that signals an easy meal to nearby predators.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eIts dramatically sloped bill and body design produce a distinctive water displacement and surface disturbance just below the waterline, creating a highly visible feeding trigger that saltwater game fish find difficult to ignore. Whether targeting dorado, wahoo, speckled trout, redfish, snook, striped bass, or other coastal predators, the Pro Wake consistently delivers fish attracting action in a variety of conditions. At the heart of the lure is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology, which emits the actual biological sounds of surface-swimming forage fish. By combining realistic sound with proven wake-bait action and saltwater ready construction, the Pro Wake creates a multi-sensory presentation that helps predators locate the lure from greater distances and commit with confidence. The result is a highly effective fish-catching machine built for serious saltwater anglers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: Fish the Pro Wake around grass lines, bait schools, oyster bars, flats, and shoreline structure where predators are actively feeding near the surface. A steady retrieve is often all that's needed, but occasional pauses and speed changes can imitate a struggling baitfish and trigger explosive strikes from following fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 0-1'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Subsurface\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 97oz. \/ 27.51g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 3\" \/ 7.62cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip, Rattles, Illumination\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e Mustad X2 #2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"140\" height=\"153\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Chicken Zombie","offer_id":44118069444743,"sku":"LURE-848927022985","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Chicken Bubble Gum","offer_id":44118069477511,"sku":"LURE-848927022992","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Black Zombie","offer_id":44118069510279,"sku":"LURE-848927022930","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Bubble Gum","offer_id":44118069543047,"sku":"LURE-848927022954","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Black Back Chrome Shad","offer_id":44118069575815,"sku":"LURE-848927022053","price":12.99,"currency_code":"USD","in_stock":false},{"title":"Blue Back Chrome Shad","offer_id":44118069608583,"sku":"LURE-848927022077","price":12.99,"currency_code":"USD","in_stock":false},{"title":"Sexy Melon","offer_id":44118069641351,"sku":"LURE-848927022671","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Gold Digger","offer_id":44118069674119,"sku":"LURE-848927022732","price":12.99,"currency_code":"USD","in_stock":false},{"title":"GC777","offer_id":44118069706887,"sku":"LURE-848927022961","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Red White and True","offer_id":44118069739655,"sku":"LURE-848927022978","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/2297profile.png?v=1773031356"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/collections\/8484profile_8373c149-73a5-48d4-a2a9-693b209c63b7.png?v=1773696559","url":"https:\/\/dualpurposeoutdoors.com\/collections\/livingston-lures.oembed?page=8","provider":"Team Dual Purpose Outdoors ","version":"1.0","type":"link"}