{"product_id":"deep-impact-12","title":"Deep Impact 12","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eDesigned by California swimbait legend Jerry Rago, the \u003cstrong\u003eDEEP IMPACT 12\u003c\/strong\u003e is engineered to dive into the productive 12 foot depth range, where it delivers a hard-thumping wobble, realistic baitfish profile, and aggressive fish triggering action predator fish can’t resist. Designed to effectively target walleye, bass, and other freshwater gamefish holding along ledges, points, rock piles, and deep transition areas, the DEEP IMPACT 12 combines vibration and erratic movement to trigger aggressive reaction strikes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eFinished with premium realistic color patterns and equipped with Livingston’s revolutionary EBS Baitfish Sound Technology™, the DEEP IMPACT 12 emits real biological baitfish sounds that help draw fish in from three times the distance of traditional crankbaits. The deadly combination of sound, wobble, vibration, and deep-diving performance makes this lure an outstanding choice for anglers targeting freshwater predator fish in deeper water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eJerry Rago Pro Tip: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eThe DEEP IMPACT 12 performs best when making bottom contact around deep rock, ledges, points, transition banks, and offshore structure where predator fish are actively feeding. Use a steady retrieve with occasional pauses or quick rod sweeps to trigger erratic directional changes and reaction strikes. The hard-thumping wobble combined with EBS Baitfish Sound Technology™ is especially effective for drawing walleye and bass in from long distances, even in stained or deeper water conditions.\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 12'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Medium Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.58oz. \/ 16.44g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.76\" \/ 7.01cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong VMC BN, #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg height=\"154\" width=\"141\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Bluegill","offer_id":44118051127431,"sku":"LURE-848927032564","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":44118051160199,"sku":"LURE-848927032038","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Sunrise Shad","offer_id":44118051192967,"sku":"LURE-848927032137","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Clearwater Shad","offer_id":44118051225735,"sku":"LURE-848927032144","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Real Shad","offer_id":44118051258503,"sku":"LURE-848927032250","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse blue Shiner","offer_id":44118051291271,"sku":"LURE-848927032298","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl Chartreuse","offer_id":44118051324039,"sku":"LURE-848927032304","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Ghost Gizzard Shad","offer_id":44118051356807,"sku":"LURE-848927032397","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Brown Craw","offer_id":44118051389575,"sku":"LURE-848927032427","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Walleye","offer_id":44118051422343,"sku":"LURE-848927032526","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Perch","offer_id":44118051455111,"sku":"LURE-848927032991","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/3256profileHooks.png?v=1773031355","url":"https:\/\/dualpurposeoutdoors.com\/products\/deep-impact-12","provider":"Team Dual Purpose Outdoors ","version":"1.0","type":"link"}