{"product_id":"howeller-dmc-jr","title":"Howeller DMC Jr.","description":"\u003cp class=\"p1\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/3IySIj9oPpQ?si=niwSIiHViS-szKTW\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eThe \u003cstrong\u003eHoweller DMC Jr.\u003c\/strong\u003e is a downsi\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003ezed version of the championship \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003ewinning Howeller Dream Master Classic and a must have addition to any crankbait arsenal. Measuring 2.1 inches and weighing 0.55 oz., the DMC Jr is designed to run at medium depths while producing a wide, aggressive wobble and fast, fish triggering action. Its compact profile makes it ideal for targeting pressured fish, matching smaller forage, and covering water efficiently.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eEquipped with Livingston Lures proven EBS Technology™, the Howeller DMC Jr. emits natural baitfish sounds that help attract fish from greater distances than traditional crankbaits. The combination of realistic sound, tight tracking, and erratic deflection creates a powerful presentation that consistently triggers reaction strikes. Whether targeting bass around rock, wood, grass, or open water structure, the Howeller DMC Jr. delivers the performance and fish catching ability expected from a championship winning design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRANDY HOWELL PRO TIP: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eFish the Howeller DMC Jr. around secondary points, rock transitions, and shallow cover where bass are actively feeding. Vary your retrieve speed and allow the bait to occasionally deflect off cover. Many of the biggest strikes occur immediately after the lure changes direction, while the EBS™ baitfish sounds continue drawing fish into the strike zone.\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 9' to 10'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Medium Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.55oz. \/ 15.58g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.1\" \/ 5.33cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip, Rattles\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, Daiichi #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"135\" height=\"148\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Melon Shad","offer_id":44118082879623,"sku":"LURE-848927065111","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Ayu","offer_id":44118082912391,"sku":"LURE-848927065197","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Pro Green","offer_id":44118082945159,"sku":"LURE-848927065265","price":15.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":44118082977927,"sku":"LURE-848927065333","price":15.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":44118083010695,"sku":"LURE-848927065357","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Guntersville Craw","offer_id":44118083043463,"sku":"LURE-848927065432","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Okie Craw","offer_id":44118083076231,"sku":"LURE-848927065494","price":15.99,"currency_code":"USD","in_stock":false},{"title":"Ghost Blue Gill","offer_id":44118083108999,"sku":"LURE-848927065579","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":44118083141767,"sku":"LURE-848927065036","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Splatter Shad","offer_id":44118083174535,"sku":"LURE-848927065128","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Sunrise Shad","offer_id":44118083207303,"sku":"LURE-848927065135","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":44118083240071,"sku":"LURE-848927065500","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Craw","offer_id":44118083272839,"sku":"LURE-848927065449","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/13719AYU.png?v=1773031359","url":"https:\/\/dualpurposeoutdoors.com\/products\/howeller-dmc-jr","provider":"Team Dual Purpose Outdoors ","version":"1.0","type":"link"}