{"product_id":"howeller-dmc-plus-1","title":"Howeller DMC Plus","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe \u003cstrong\u003eHoweller DMC PLUS\u003c\/strong\u003e is a slightly larger version of the Bassmaster Classic winning Howeller Dream Master Classic and a must have addition to any crankbait arsenal. Measuring 2.6 inches with a slightly wider body profile than the original DMC, the DMC PLUS is designed to run at medium depths while producing a wide, aggressive wobble and fast reacting action that predator fish can’t resist.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eEquipped with Livingston’s EBS Baitfish Sound Technology™, anglers can instantly change the sound profile the lure emits, effectively giving you three lures in one. The combination of sound customization, erratic action, and fish triggering vibration allows anglers to adapt to changing conditions and target bass, walleye, and other predator fish with unmatched versatility and performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRandy Howell Pro Tip: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eThe Howeller DMC PLUS excels when deflected off rock, wood, docks, and other hard cover to trigger aggressive reaction strikes. Experiment with different EBS sound profiles throughout the day to match changing water conditions and fish mood. A stop and go retrieve combined with occasional pauses allows the lure’s wide wobble and sound technology to continue drawing fish in even when the bait momentarily stalls.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProduct Specs\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 10'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Floating\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .68oz. \/ 19.28g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.6\" \/ 6.6cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks\u003c\/strong\u003e: 2X Strong Daiichi, #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"128\" height=\"140\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Splatter Back Pearl","offer_id":44118080913543,"sku":"LURE-848927010067","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Beauty Shad","offer_id":44118080946311,"sku":"LURE-848927010029","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Chartreuse Shad","offer_id":44118080979079,"sku":"LURE-848927010036","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Tennessee Shad","offer_id":44118081011847,"sku":"LURE-848927010081","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Melon Shad","offer_id":44118081044615,"sku":"LURE-848927010111","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Clearwater Shad","offer_id":44118081077383,"sku":"LURE-848927010142","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Ginrin","offer_id":44118081110151,"sku":"LURE-848927010203","price":20.99,"currency_code":"USD","in_stock":false},{"title":"XXX Shad","offer_id":44118081142919,"sku":"LURE-848927010333","price":20.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":44118081175687,"sku":"LURE-848927010357","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Copperhead","offer_id":44118081208455,"sku":"LURE-848927010371","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Guntersville Craw","offer_id":44118081241223,"sku":"LURE-848927010432","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Craw","offer_id":44118081273991,"sku":"LURE-848927010449","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Okie Craw","offer_id":44118081306759,"sku":"LURE-848927010494","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":44118081339527,"sku":"LURE-848927010500","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Citrus Sparkle","offer_id":44118081372295,"sku":"LURE-848927010548","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Ghost Blue Gill","offer_id":44118081405063,"sku":"LURE-848927010579","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Tiger Spots","offer_id":44118081437831,"sku":"LURE-848927010685","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger","offer_id":44118081470599,"sku":"LURE-848927010692","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/0906_Splatter_Back_Pearl.png?v=1773031357","url":"https:\/\/dualpurposeoutdoors.com\/products\/howeller-dmc-plus-1","provider":"Team Dual Purpose Outdoors ","version":"1.0","type":"link"}