{"product_id":"howeller-dmc-sq","title":"Howeller DMC SQ","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe \u003cstrong\u003eHOWELLER DMC SQ\u003c\/strong\u003e features the championship winning design of the original Howeller DMC, now equipped with a thin circuit board square bill engineered to create highly erratic action at shallow to mid range depths of 3 to 5 feet. Designed to aggressively deflect off cover while maintaining a fast-reacting wobble, the DMC SQ excels around wood, rock, docks, grass edges, and other high percentage strike zones where predator fish ambush prey.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eCombined with Livingston’s proven EBS Baitfish Sound Technology™, the HOWELLER DMC SQ emits real biological baitfish sounds that help draw fish in from three times the distance of traditional crankbaits. The deadly combination of erratic action, rapid deflection, vibration, and lifelike sound creates a highly effective shallow running crankbait capable of triggering aggressive reaction strikes from bass and other gamefish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRandy Howell Pro Tip: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eThe HOWELLER DMC SQ performs best when deflected off shallow cover such as stumps, rock, dock posts, grass lines, and laydowns. Use a stop and go retrieve or vary your retrieve speed to create unpredictable directional changes that trigger reaction strikes. The thin circuit board square bill allows the lure to hunt aggressively while the EBS Baitfish Sound Technology™ continues calling fish in, even during pauses or slow retrieves.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Up to 5'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Shallow Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .57oz. \/ 16.15g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 2.48\" \/ 6.30cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong Daiichi, #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"124\" height=\"135\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Spring Craw","offer_id":44118059286663,"sku":"LURE-848927084501","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Guntersville Craw","offer_id":44118059319431,"sku":"LURE-848927084433","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":44118059352199,"sku":"LURE-848927084037","price":15.99,"currency_code":"USD","in_stock":false},{"title":"Melon Shad","offer_id":44118059384967,"sku":"LURE-848927084112","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Splatter Shad","offer_id":44118059417735,"sku":"LURE-848927084129","price":15.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":44118059450503,"sku":"LURE-848927084334","price":15.99,"currency_code":"USD","in_stock":true},{"title":"True Bream","offer_id":44118059483271,"sku":"LURE-848927084358","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Copperhead","offer_id":44118059516039,"sku":"LURE-848927084372","price":15.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/10343GuntersvilleCraw.png?v=1773031356","url":"https:\/\/dualpurposeoutdoors.com\/products\/howeller-dmc-sq","provider":"Team Dual Purpose Outdoors ","version":"1.0","type":"link"}