{"product_id":"school-master-1","title":"School Master","description":"\u003cp class=\"p1\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/W40GnlEzWsU?si=9CKu2yBs2y8r-SYb\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eThe name says it all. The \u003cstrong\u003eSchool Master \u003c\/strong\u003ewas specifically designed to target feeding and schooling fish. Cast it into the middle of a bait school and simply engage the reel to let its unique darting, falling, and fluttering action do the work. Designed to imitate an injured or dying shad, the School Master creates an irresistible presentation that triggers aggressive reaction strikes from predators feeding on baitfish\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eVersatile and easy to fish, the School Master can be worked like a jerkbait at virtually any depth in the water column. Its true advantage, however, comes from Livingston Lures exclusive EBS Technology™, which emits natural baitfish sounds that help call fish from beyond their visual range. The combination of sound, flash, and fluttering action allows the School Master to attract fish from greater distances and keep them engaged longer than traditional lures. When fish are chasing bait and feeding aggressively, the School Master is the perfect tool to capitalize on the action.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRANDY HOWELL PRO TIP: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eWhen you locate schooling fish, cast the School Master beyond the activity and retrieve it through the school with occasional pauses. Many strikes occur as the lure flutters downward, mimicking a wounded baitfish falling away from the school. The combination of EBS™ baitfish sounds and erratic fluttering action helps draw fish into the strike zone and trigger competitive feeding responses.\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Lipless Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Sinker\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Sinker\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .76oz. \/ 21.55g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 4\" \/ 10.16cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, VMC BN #4 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"129\" height=\"141\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Beauty Shad","offer_id":44118067118215,"sku":"LURE-848927025023","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Black Back Chrome Shad","offer_id":44118067150983,"sku":"LURE-848927025054","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Blue Back Chrome Shad","offer_id":44118067183751,"sku":"LURE-848927025078","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Purple C Shad","offer_id":44118067216519,"sku":"LURE-848927025221","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Gold Shad","offer_id":44118067249287,"sku":"LURE-848927025726","price":20.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/0940\/4807\/files\/10002_Beauty_Shad.png?v=1773031356","url":"https:\/\/dualpurposeoutdoors.com\/products\/school-master-1","provider":"Team Dual Purpose Outdoors ","version":"1.0","type":"link"}